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YSL Beauty ups social media buzz with new digital campaign

Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty

 

France’s YSL Beauty is enlisting five entertainers for its latest men’s fragrance drop.