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YouTube expands short-form video offerings in effort to fend off competitors

Posted By Nora Howe On August 5, 2021 @ 4:45 am In Advertising,Commerce,Featured,Industry sectors,News,Software and technology | No Comments

YouTube’s “Permission to Dance” challenge kicked off exclusively on YouTube Shorts in July with K-pop band BTS. Image credit: YouTube

By Nora Howe

Google’s YouTube is introducing the YouTube Short Fund, a $100 million fund distributed over the course of 2021 and 2022, in an attempt to build a monetization model for its newest short-form video feature.