![Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea](https://cache.luxurydaily.com/wp-content/uploads/2022/06/jing-daily-060922.jpeg)
You wear what you eat: China cannot get enough of food collabs
Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No Comments![Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea](https://cache.luxurydaily.com/wp-content/uploads/2022/06/jing-daily-060922.jpeg)
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","iv":"eaeadcc981d3dd9360bfa09beed3f3d3","s":"f255c1261a08dd0c"}