Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
You wear what you eat: China cannot get enough of food collabs
Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No 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","iv":"62c93a89a38e2507b047e3db8ca04efe","s":"967c99b6f8fbca20"}