XOJet clarifies brand voice via five rules of command
Posted By Joe McCarthy On In Featured,Industry sectors,Multichannel,News,Travel and hospitality | No 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","iv":"30254aa339af04777c832048c2349dfd","s":"98fe3038e3f24647"}