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Would Chinese shoppers buy a “Made in China” luxury bag?

Chinese designers are pushing the frontiers of creativity and attracting consumers through localized marketing strategies. This has led to the creation of a “Made in China” luxury market. Image credit: Icicle Chinese designers are pushing the frontiers of creativity and attracting consumers through localized marketing strategies. This has led to the creation of a “Made in China” luxury market. Image credit: Icicle

 

By Adina-Laura Achim