![The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah](https://cache.luxurydaily.com/wp-content/uploads/2024/05/jumeirah-lead-050924.png)
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.