With mobile, brands should reengineer thinking around customer experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"89c040662759d4d530f3ceff035fcbf4","s":"fe14562d31d690d2"}