With mobile, brands should reengineer thinking around customer experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"ii9fbdYvTaiS0kikKgxmMp1zBTuO8Aiuhom7NrnCyenARi2XFnVAJ1wyJEio\/QWroWXe1Sw53KJF37mTL8yyMpYFC7IUWXduM\/+g15e3knIQzMgAmRE7lIc4IkBBZvo58vl+1GUF+muUTbDpFz+YFP2hStLE54lG+FwVt3kwCIqrUgutimT71MDDHbbB7+R7j64YFfT\/7YqqZkRFfy99pEeVvMrHESZI4UspglFBd+CT2APU2v+cCKFOsfatyFvmNC0mIuPlM3wDGlsW5eJznIuCZcD2LecDkf895Mg\/uYawwpK4QL1J80LUZjEr9Z8QH5VxinVIzSt2iYeNSHacsawZ48efGuSrUMI+w2tv7RRDKn32mk7lSGI9iEUqE4M4wmKRmLL7n0jDcA00yET9axfaEKYDCGI\/t9DzAHOCxHGjECGTUyFrDkz0xsSJiMwG5Y+Gkohoa11qpdQ2G3yeK+W+i9b2oVx7XCgtDwlpwdJCOFdDTGUZhjOrcx1mapvo6sjoWcLdpoon7DwXwGWqDBvWRYmOckW9mhlEFcV5zQHMTGxcOoKPP23igFW9g2BxsbMrqs0cP2B9ArTCfWp6beB1GEHrApL14EK1WsK\/YqzBrurxWQGbZ6Vl\/GXNnCGu5t1F\/N5mKrE9wfqRw0kwgv\/63MOL1qefXNrxrEwuKDsCW+GF4tfffd8JjvXJ9tFYh20D7u4wCNN+Y2dIJWv6IHkPVvAuQMp0Bif97r5fpWSzCIqrhsq49W+kI92kpBPahy+sgphCJc9hVR\/G0OluT7dkBD\/Xc9NvRBF2ugDn9dxQNkxOwKIdyujOPGbKymp4Tf0wjDLSyjhBBd6AsJoiynr0VTPrVJJoD4pizmMaUUsX\/icjMb+FnAdCXs8IO6QacOy9XWMnp6cN8FTbxhfxRdPtRyMK3gqrL7ydG3PfC4zjI0QFUmrJfe\/3lpuuZ\/FprUmNqKB+Amf6oZPKIvHX\/u2+2DjgtNrkmssIJshKVIFyQm2vXpc94XGeMl+2KDEl7EWgDM\/gWbs+kfvUybG8fjwPoNcUcWC7YGKkfeai+VsQyqZw8RFxwHXa8pbwlIUQIDZvKayJNRs6NodES2CeVwIJ+C8qNEtkUnGacjxv8fWjY5esX983gFWS5bEThkwpzH7fC5A4xne\/NmPNMRozm6BYCwLAU3XJEFn2+PuFJfhqQpAZfEVHyyuZgrd+Oa3BeJtqTuJj8FHyiPQnfa79I9shYAAXn2VSZGVZ0j\/645Z7st\/wyo796DdhRNvyw0VT2rqvY\/hTQdx+SjRrNalx5koAtRaucuz60khKjiGNvQ+cNEsitfLAt8jLjXvcee2psZhabUDJnMvWnJGIPdIi\/Od06nFZPcmoTsFOT1gOTPHRmALg6iL1u4lz22xyzqayCGVflaDhYREDy5NjhWActwL8wPElQ28pqSaqslpbEHrnSdy2uasjgRxGmzLzlk\/NYkTM69FFAgfq9Z0zN4iSmy73b0DFryEICAzs0d3792\/NlOTuPP1J3gEL01eI\/tvV0SUc7H2giF3Px\/2maItiXs14xnVWd6XNr7O4kPtEn7556JiZXxJdw1JSnCmQML8PumopxGBfK3XRJT0xj4xjg4p8uP4jhLDUGJ9rT7tgCja1HAQAULWTrHdNi6G60vRQ4Jr6kLidPszNBdWcfNelIfqoQHc12sMlqlilOfPNcRHQOXT7bTl4\/seC+E3bmZlCo4oDd5kHHlt6hTvaZQT44lsySIgVK5TpsCDP3IVB\/+B5NDs4xtFdLba0MdYv1Twj9CWSh9u0K5BPP8279ZhDf18y90Kzs8GeDasR\/4eAOTPi03uaErmWMNC7kUdyRzp+akJgv0svvTl81zq9lVYfhbJIFluAxO7CDndB9ML9B+c5OK7fvG8VtS9YNVwNKDRlhicHzq5Gfq9OWODXcyPiyNi9lJQHz29v6b0pG64OEZgLyty1zRDas78SX2pA21+CR+f5+tU462hqr1N1E5ZQwEkm8QiQoOzvEdhMWJYe8CjxctMxrtejI\/DBvPGHk6vz\/swZOdraZTLshAuRCFDkPkyKnWJgUUEAlD6lu21Y2dm\/XEdSFwTtO4y4dRSGEuAJy32qb0MPAKx81K77PrMuw3aN9lMynrdkTI0r9UISnsw49pzX3EEG9LLFOiA8ShgQUCib47qbX6xJv\/aYWsKxlVstOoW9b9CC+yTSQDkdzcXBgoSOadbGBKk\/IICQTzywVxGJ\/1qOiVabrnGfhPo+vtCJVJ4OHae5+\/qKTEdvWWRYgKkzVAYi4PySL1C2Q9J6mWjnqP5Hhs1HAzeaSL4pHF4TNxpi5R3lXwoxmY2BT6wMD3tJYlOCdCZyWVNqk\/5o5zBu5wJkat5b5X2qJDz7spFv\/W8tXJtuPRwk\/6M7YnBjXJ6uochl9X\/vQYPUo6vTmdjK+e2BxF13HsSU1UI0E4MuD75RC7RFhgg6JIMAcXfOhVUD4OiD5vtyQahA6z5+GYtRTaxhynJnHIa5WwQueSSxmZ8i7vpo26k1lRA6lwu7mhJ2TATKy0lpxLoUhPBqUlA3lAMYs6VlVfGyBmctad+I7cZENQgkXOb30H4TX7wlUM9mMeYAe\/1so+25eJeQDhOkyKnE9DWZP0s3ykcOWVDGfTZP0TVL\/KAo6iyY2\/UbWzRCtxX53Ye4mDaUk7AGqFmfxkRBM+Pnc\/qZqGFet90Jq3qFx6toW3hK9c+nQFlyLZxAUkG8ditv9t5IoVEu0UV7zassnuJz+5sb2a2lXaoKFSjqGDvV6keqBTa7SmWNRSJbXacPHXTly0iMqunLkWpJS6PVe3zotNfiTUr08Jc4V8kjWNG+1H9VJ5bPqHicYRGBPBGck0JldRMunK+\/WOd+MiSn0uv5N5Er59WGE5qZBse7V9DVDkoOcX5kZHBhpUB9joi5HKRVY8qhfODgZDC7YwFuLmzHL9AIzcVbXUyYsX5zP0R5ESOlUJOdQiTN4nCiyI7g4VmQJPMElZVIfrahUJqQup3Q3h6tAphyUeVgsXa1F9n0oxa5aGaNkmfSQKFeCNg8f76ucBQC\/ej9shIIDzFEcB+X2y2UM2CiKn1emVpSQ2UScdwe7WyKmImx5AlvP607Vow3XMO4zu+paIL1ld3DTNXCdZjoTfc4MVQtyWV9kzb4pj8Q\/87fIxmyhn72uWdKxlHwOZkt1CGkG701e9+heywiQ98m8zuUSLtn1gALlrUF83h7chjXwFbKRpRn9g5XP+AZQroQRKht2RlpjkZxqiq28+RVDa+NYx6CoYLBZpbVp7srgd7MXu4HkI0zt+PRMvr8WI4wrI33u1aIYQOXCARbMa7L5CoREFBl\/x7mF29UuRX7APNTdQoO968ZOy8bBRToTTzroYnPgbsZ2K6GIS2SJnSOe2EPZUucRTzE\/EHEuu3+TEDQYQZ0r9+KEoqc3RwIGdB2sU\/BrzQQY00g8Oo27dDWx7PsG2F1ETd\/YnPSGqUxpeeSK18pSDb6UEOLSCQySf6H+WOW8\/RpV6AF6forhsRlqFqbbcMcErVhWzC5ljfQv6e4HZTo2WxS6hF3v\/Y87Gsp6grnIZB+\/+s0o3IPZ2vVU1tLvrzYWe6rGiFJnLfiUYpYZT1v\/IU3cMocDu27OALj79p5IlbuP1aGgDRNpl8vFvJ6R5UIrEU+rcVRMNZ7KYiqcjQg4aw01uMa\/\/DqurSih3ZEnnM78wLWuuljl5OR8v6FCYf678Y12c60D0gMaQ3\/UYOIRclM6kVEnhzun7kuB1v7\/TKJ\/YiPXMcP0ORKmwx0K0WhT+1S+IjO6VCngp0i6hoYCNAAH+RqS9tDuMj1pODWjmvTxQe838ViddIiSDft7Tmv05ZQ8hGpsY93sQZGYhW9n1zLCiUKffe0C+JAcZhPAv45or70U1QIOL7EcTJEAMnwYTySJ2Gqi7bECbcZuK3u+k+6Yo3D9Rza6Hv7GjPSJQF6cfIw64qo5MfEMUYOzIy3Zv6TVw1IcyDbOmWqe32HKN8jUF\/EZ7WvUhK1V\/K4P2xRy\/l074F4MEv1ku8Js62BliFgdSsotbj8Eqz7fdSgwoeWFEiw+kHBaWUsbR13ubp+b5jNm8npT3FSzgtIOGX3\/52CbeNAJowIbN+b7FlPDyH9i1wFWiEqyzAZn9A\/pM+HOeMvJHfbHyZdAcd43r\/3Uq1jNVbmpAd6nWOP7Bhaf8wLc7TgMcaKa810ZEnHmLPIj69Jxp\/Xu6owOvoj+I9Y\/2GFZreq9AMOinpy7ueSge1EIfPFC4oeiDFRxTAbzeGR3jg9a1+YV8G4BB6mXoLjHz9gETvm62IIyFC0sLb7aVf0AiFOT1PY7Bgmf\/wlA0lAtQVmlkoETJFS4gYE\/6kBOPVxQEdMPCwO1EdUCt4cpL2phIM5pyakvFIohHXttFP\/dsEr\/DVeGeoEhScYPu\/i5t8Qys4OcMwdLLi16KvaTq7FbjC\/GdbcOeAHJHInzANJamZ9dWq0f6dwYCE7TOQiGAlF9kzKBJHn\/zbl5U5GHXkoKP1sKZ141Ff6c6hSTR3HWJnqVeoO0x8N\/hX6QbYTbO4MgAni5YFZMNRbLuVavN8OS7GiOcWQO1jsEFXTKRwvojztM5whRyKntgv\/+HfT9KNevM4OsLEm9D7Vee4qVjxAPSpVXObm5WMQzUXp4OzESWXrFiS3MTen1k5s1R4a+4rflWEOURhURNunCbSbVPV1KVQzsHQbInOjk8BXPgR9H6gj7+hSXqMMKdB0HH0q0hoZ4MaLIn8FBAZBmMxhbkL27pRVlVAAjTjFPPxnzKNv8WmNWGEmKBVG+h9i3T\/GHybDQXlppz74xfQqBC4GVPCYs8AqA5hhIWuc9vr7H8fwN\/F+IH7pgHPBiP091dBgXphYSreQvDY6GSbq82OvKhipkWwE\/C+GvV\/Su0q4SSXjRYzP9Q5JVAB6tFqPtu6gYelcrQKnWZ7N4J2Psee9ZQdP+dSec1lo1CNeJau07c6zBLtfh\/lXBAkqY2N3873k9mH9skLy5D7yKg43UaKryhnBJAiBiZgI\/pOUxwYem4mrpqA\/ABoYRtHF0EB47vVOv8kZJ4FIKQPaqeK4KTHq0H5\/ET4GT9NcGCZQ6xOBScQRVXLFHtw2FO24xbZTHKUPTDQLLGucLBGE824DJBiL6q2pMSHu\/ttwZRBZ6g2vctNAFputbhv6imd1oszmGXvDwpcDYrxT0qucHOuP89CpKCk\/gFBndnOxKZ3AbjRBjc6yaXfJol9LuvMDN7r+5wbyzkTHU1Ic6H4Myx5\/Rpvy6dvKMFtuGERXl2wFux2Jz8Y0QYnqkpYTCm7RaksxmsE\/M8JGojO+QXAjVXG1c9CbJ2lrvu\/NEnPybGNlhBGrqxECXv5DeA7E8RbISJsR2IHURHCzCqDOEH8x+BKaBs90Ocj+yUcTdFov5qvBkjuDxkPjNV0dqm\/J8RReWxgziPwTLzuUIV9Udsqa4akKb6euWLQKtugYFGl\/\/E4eQY62doAQ97b\/\/GcDeRQbLWvZs1BPFP8nd46z3is8zVjv6bfJx7uz+YIjvGo1lM\/vbrGRkJ2u59pmedOWmaJxY96SoDZP0nQNvRPyRPYBKPLl0NkcgCTxRWT092h6EP6AuS9lBLX8ceaeTcpdYViF1bLXsdEOgFsqsNYpHJhShjttCaQ+soUsYczvRLHy8QvUOOl5EumK5ashFJ5vjZ2CF2f3gflx6GJcgqNQVMQ8Hc8XFeBnAy1iPn5End5eprVFgxR844rv4z9C2ZieR0PRWRQ599CJA7PIHYkYFnNvTaT8TELSO9z2zmb6C5qJknFmnwwPYmR2BHd1QLlo0LX\/KEVL5VRKF\/z7ogXBuiDfiZ36kGxclE70yI4MUqlr4ebmJ3rx\/9ocBZd2EzN+ke4Rj\/ixmIK4s4F3lhl3l24NseEtPeduM06FNLQ0YonXklEI\/ECvER2hya\/b9QtHPpiyNFGIoWAlX9HCI4fRXw\/UL9aKHjpJGqC\/batD1VQ0zyzFVjzz5Nb36DZO3W\/QSilEVLw+A0LQ6d6uxGXcnkyG6lFSyf2vBhsTOFT3PXkflWHvRfx\/Ph+sGxCDFQOb5JUfYNexh5y0+U8c1xspQW9J4hpvAd0BQsUVJR0BZuoogqyzPiPVKki5C\/KScWZa1UKxXCt79WsG5+LzkXCTWkSkyZIbrU7w2hLypig\/o2BBxX\/IP5uJjRY1iy4VYsMDLQWRxeo3QA2wu5TSQbaQOC4r3+t6SYGG\/\/LVIUf9EqL5T6A8sUjARHk9YBp+eam9xzeAZAgRPBvqRMczxHeCHDl8s9PIMPDPAqP0XXBqqbtwNeBNxGKHO5jJFLSS9aIzDqIFG1g0Pza0J7cvMqoMCEJvu2OrXXgXIwX8qzpH2GSTUPutDBf7E\/y6feeIDz3+jtt9xLbderlrk05OuUzWaMf87Zms1YjQk1mD1r6aN318tWqonA4U2WFrWBkYr2Y8K5E4DQQRNwL2UAP+8Eut\/YTgiCdySjnmWd1Gj4cfeT75YJbqbCwCVogSRpvulGoEh5lteA5H1vnRwJKnD46VeJ+U2V3BiboLltW3\/gXBhz2E+Ud1YDi7x4tCiCt3lR4QZEjIM68eZE87RQViHSVVI37UFxdnLpJtFV3zaZ2cOb4NVNKUW9uTzmlsMU7OTS6ILIpzebb8YlhfMkWaDMv6R0EXF\/8dX4pZPq9buK5Age0IWK6pR7L6u6eKs2S7eWOpkRwV4yO642oCMIn3r5S33W\/gtNmLpIDv4wubh6k1X7UAOg09yTnM0FEsqOzgX9OWidhIt0m90BLCBTB15+ydW+y2Ouh1QPfTUNuZxovFfIh8RvQ4JxGRx\/xiAWdf4YZwNXpi4FXlRmPnNmqYdeJb6ht48ESMecwqbeiGVbLG+YugImQTPRj8ak+sIqvSxECGTGh16NX2fo4RfUZFDe6+NttsXINjdqnPf+LvDHLhnXzjPUMOldRADq0D9FSQchigA50n1GQSq+wpWU11raIyiPQ9ZU3uLN7C5N+n8fK05TcJra60WCWhmi5EhgRfkf5x\/\/wy9xXFKkoEccImed72z+Qf0OiwzLU0tY3sk09jJgdCXyv8Egm+ADumqqGRZgnw0YPAf7KINmzM4RIQi6jZkXL\/r9jh1P2ti6tt5I7Aj14fgj1cdXv\/DV4NMKoF0DJuiR9lsLGpv7TZhegaRM0d24UHp2hLaddXSPYWrEzhdTNFHothC15vgwmJmvlnyXfk74h1ejSRrozmeLpMJJhnAUL2D7rCYc3ZAjQSVLw+Mi7hWvfcpKsqtgqsshXi5W1HLqc+ytpDdHdx2tyOGFbWQWjG0JeKY9ZjIhkoM0i83p1qXATUc+l5oyKzFdywtxoCcHAW4C7TQQrP5MEfBx\/QUPkUXsSPoXVKATPzqi3thHhlE1t9Y5B\/PzC4X7Drm2\/szQ2C0Sl+c8LFigUM5\/+GhRc6SB32t1VWrs1n18b\/eXyyT5ZCRDl0fcFOds9KXcgrihFtzjHXKeYxLYWH8ume2RAhpzFJhlyWxnS5b0IYa\/jRJB38A4HMS0\/PpVgigwK\/8hUGU4U4l\/rFRzEgjVwRLdOsaWXubzMy2DkVLOjNIR2lPhgGzKeJxIXAIYr3\/5HpFqIRkS5bE6sn7eTQAKAAS6jHf8xg3DdQ21+Pot4Cp9+1tufpbfyUpv4DLVNvvE6GN3bG8\/nbspFL+1urAGsuaFEcwLDawJ36\/5TxWoKskb64wHas+NuYssn8jTr7APAY6Kb7cv39ndZi62n2tS6bGkBJWFnKENjxIlMjgpVqz10eismU9KqXYIzGkz6PxXUWT5fwpSFnHlqKBr\/I4DWqCeXW5syYz2lxCy4hXH69pu2RzdF7UPp0VROC0kaF6XhkgoSoI09nMFseyMxuLBL1Pl2EGJC0l2QoKplWt1ICMWG3eH+2C0Tmu0q14K7vljdh1rrJ5NjlI9YIxFfGs6z3TtvXkwvP3xLZQ2Cvly8fF8gCSA05SrnMenVLEoj3HmN+b7A1\/3QGKHo2BQxAnuYxcKcN+BYqXEP+0a19cS3p5bz9BVqSYl1EC9LggAMGoYpvC92AUZss3OmVAW0JCop4Co8vqeY\/Ip3\/nkunjvkWFZWrCuCwygbgLCk017MYwaMnphiEqybpDjz0UidYGGX9QSv6JzojI4T3rP4oXpNitTqNT\/2sk+zUzaiNYYHtWJGpokigxnVp1So8AvwVpvTLoSrbePpt+WaaQoBD87pTj42OYjABzEuolu21VpfjpEo8hu27esX1Ha\/FJftqWLoWNCZLIZ0QHjesn9hmzxZRhw16JZZva21RZfNuG0wXStp31qyDZtsvYMnigWMfxQOE+i1HHxdGLsJOqMqmcps3A4L4HdQc6O56xNqip18kcZ+OLXTgiRiHLYuGu6egUzMCwcIEin1Pysr6xwXTW1xwCOlckDZ+lgtqmPBlQlWYDLgqlMuyCH\/8MRK2x5LBmJRhyKAaavkAkBWR8K04VC9PU0Mo1mtak04kvRoqq7VplkoYTvw5CneK8vMrz4+uauy\/MWsgMd8iZQParreGr0R7\/wFWQUlo4MOm94IgVrEdvbSau+K6GqEcebxHL62t2U4W40iL+B9R+zrSiiCbM1759sZwczYS\/qTnrEr\/qE11mm2ic04nA1PTLVMykK41YTbfh0u6cTGmccod03ZniUaJsI3KaDyTZF5CogRZTWS0JCMFWZA4ObN36AUBLPxMgtpDjZGr21DwpjYauv0wwgbZXyWCFMb9a3z4beLGwTA96PTPcdctoJSsT5I3Y6PSYBy0tVE1UaSHqtMtLQlIPy52u3d5ZGZ1UBjdVJWROYtm6a0CsgQh4i1AXI64AksSefWHRwD+ZFkMXEZfvSpiOsKugYlDoW0kqka36GKPEGljeHJsBxNuWtXPI0mxpJhKH0Hvy2W\/HUUb1ZkeSOGVTuvPMr1xWdmaKgZ\/ZnRXq14tORPsNzx7wu+UtPl8p97WMRUVQ4wzWZUYSIjpXHIIZK2quTNfu1mfR3\/p6FcXy+dK2UtApN0lRo5u\/N44bGYyQBy9ApLGOJ\/IrMAWtoFpwlczJnJIpgJ0ZnLztq0hC8hhQJOt2w\/2ljj7XBkzbS0kUk4s3bMo8jP8kfuzAi2NquxhC7ZSADbZTn\/90wPbLqm0HZcJFtUOjPJePxI5sIOZSaWTIi0bxDgdA2U=","iv":"be942dfa0f1837015131c9bdcae884bf","s":"1dc6d5ae2d146861"}