![The LVMH-owned German luggage brand is lifting the expertly-engineered Original Cabin as an item that lasts in a marketing effort that touts the simple tagline, “Some Stories Have No Endings.” Image credit: Rimowa](https://cache.luxurydaily.com/wp-content/uploads/2023/04/screen-shot-2023-04-21-at-4-44-07-pm.jpg)
In an age of quick-turn trend cycles, selling longevity is no small feat – LVMH-owned German luggage brand Rimowa’s latest storytelling exercise sets out to do just that.
In an age of quick-turn trend cycles, selling longevity is no small feat – LVMH-owned German luggage brand Rimowa’s latest storytelling exercise sets out to do just that.