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With eyes on luxury, U.S. Open tees off in Los Angeles

High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association High-ticket sponsorships, like that of the U.S. Open, are hot commodities in the world of marketing, especially among luxury brands. Image credit: United States Golf Association

 

As clubs are readied and crowds convergeĀ amid the city of angels, luxury is at the center of it all.