With 215B emails sent daily, retailers are not maximizing marketing potential: Yesmail
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Retail | No 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oL4oRm3ffBqC+n516RCsurYGIk3e4jOpwMnHNGafmf9PSHSnlzlf1iPZW6DxSdsROyy2NAPxf9eHJjt7JfGiHg64nB602fMbB0k2xYGXVUHLAFxIWk1SyVyImEfjfcIzskrU3UWAKR5CUpFXsyirxvyRejNc5fFlyVtoL0FWTfmTOZVVENKv7hGQRAdMAtls5r8bOw+q22iVmiZerVPmrHMEdQKwOjJMXRuQJfS1xzjBx6+nwrlhjLxPDMuENWVDB4bEZSbdocIweAhe744MgM4xfnyAM1h0Pw5j6EzGIZj5GBHTvZqeM6b8Ov+eIw+sq60SZzptYiVqzefWNeois9DoF5Jn5t1K7wAnSgQFgX\/\/Idm30hozy28Gxe\/AxMMeFH1SlbdlNDfe5CUVok5urpU4+QqkRZm54Jn8NyXTqYneUAduMaQAxSrjpxaeEAyBiOTQqtSp1og+PiQaRgmLkM\/6\/h3s+pok9avnZh08jK\/nOrBaoZ3I+FS9Chvr5C\/4l\/X8T4S69yG80pm6o8b29f3EeDuOtqovGusFAmZwKx4fwBDWoop2Et7t8WLgZfe2kSjA16SP6cR+7d9tnUEC75lgbRYLvjGkq5k5vb1cvSM9Otfk8lgYKm+KuNDC5TCC2D7t6zVnQNG4Lea0geTVtR7dUZDgGKl4iy9EvHrnU5oWZhc5VJdrmtMiJJUytXXKEovnaMuFda5\/kBHPHOkHMIvPw\/OzMSRQQV2vbIf8aDVkBkJhNVuApCYXik+taFi8998IfJZZPFlj+sHajB4sI+Yd0dgUsnDk80bIVvjSGGhRdpdIZPobgRcfmWFXhpNftFFkSSmhvYna9uZcV7I7qN7XXzmce7tnLPPwRdHUDsEeMk8z6IDXF7904VLOZn9macprdE\/ywmYDc4JZ5XVGxe7GM8svBoz3AvRKsity0+fP09EF\/nBJcvfnIy1Hm2XFDwD1MaObBoRw65IY7euV3fgPhjOKLmsxHXqkNYxrN89NJPq+15fsaDBIpkqDFiLm3a9QDGd0SgoYynSLMhz2oYudg0EAh3JL\/6\/GzsFE2aylWOiJriI9Fkqs8tZ0HZWqIVTDTcs8l3iW+jWYTi51sWmvovlJeq7GDYQIbYhTWxtWLrICdpNIhLeik6M07Kzt8tOYSv2VVVZgtxtYlaoSwro2PxT9X7qowkLLnJnFfiSztlQHTrRc+DR3Uezobk6y2VoapLcrLUylPqKIFSfDYibIUFMnnqOBeCwle09dQRSwQqLyEZTu\/PdPVOhgUVb8vq38bsEn5KfCFNbMQbJFDVOLiN4JpZPxEE2wGouMSd6iLeDHK9tSlm1am8BZ3TrYTGwOyrJO3AwitK8\/rPVkvnVTlZiReCRApAuN13H378TlSHCTLU23uAdZAxWDCRWuddFI+TWqpb93Mt+rLLN5Zt6W6IBjAlvUVXl57+FJ1qCX6Uq+FwhCqAbZ7xEN8XXzosZEkYB2iXbY5l9jdXjnNwvDxA+iKMoSMTrpUdJRexJpMSG\/C31HYLzvHBOepBLr69BWbUUkLraze01KZIeomKiQO\/3aTUvq5A9uGdxxOWeWqlq7THp5niygd3m58bTzlbWhxO2eTdPNYazYNS1R1IC+VzFApyvBFAvj93w3iscmG101CqHET4xapxt1GuEDDeCWZIpIk\/vA55aOIXGSt2qZC4YUzXhV24\/IXA11N8vqGsuIdE\/RrICQXV9N2kf4U390vLTsCJVWXV+0se5mS6om\/tD51gu1ndXSaPoQser\/7P5uKRbO6h6hV0bDvljNal3R1+R4Py+rXInBNMZVZez8gUtPeyw2UspfvTJDd3W75KgtAOgAhMpIge0h7Xmq8cGM2PhYBr4YVcvNqQcCCpw13rDX8ItdYR0SWCX3eQLj2skIBpSEtTjXgukU59PBh2TZws6BabJSWxNMe7IrP82NGtWX\/yryeRvYMTDh5wmnlJfsp+PQUW0\/WdowJjnxQdc5gmaZ\/iTuIRJPD1HkQtWaZy3rESdc0jGSTUVNdmP54hzrHgcqYenboHckF7YeGFYMMfMPYia1AfMDUnEUQLkjVDFcUEu+Q8bGfy7Eq3rZjJUN\/P7ecmUkZmPyPXsfZnfkzPytCfBS4qcmfvkQKFW0nk+zESP1d1+cpoJaC1ZYeiymQhYaivVxuAWmFIedToBIGQyV2iwU9TVjGfsMF1qGACq+MlB\/zxhjRbnUXYtYxjF0gd046P2N4hyLQFE56qEmSSUI8dZiJZdeL3i3TQTDPclaz\/\/VuFr4cV\/XDMoPfk5RJsySGo9qXIPjM4C8gyqGamAZhX6bxBH+szpZmbr9W32Okz8znq4XtGCS8hbp8ktc5pweydSvDH1eZIpnhPFV+wUxorQldHL05VZVxvWGExDBFmI6NFHhDqiAKUYu3NAjBOeorSGymbZV2XmUS8ALfBXJlNRk6TSOUONzXBL9mgQaneb3UYAlcfLkg0\/LmQo\/I3kmuMDsCKSlhNV1VnxRR\/Ymv\/L4JPik5wzeed4N1KsdyzCSRVB4I2Qa+acGSjo5Co7LJD0pFP82QNBczxowedzFAX7cQDJ2Mf9n4mBUz\/IhEWfKKj1o2+fAs1m97kydad6QvV38dDK7VDpPXI6AAVxlvDpvkce+F90lOtuigf1GAsfbt5wVa81VYHKhBJhme34ZfdgRPEEE3zRYtNC4QqLSu3mGU6oDLUavw7FYA+8\/4+hgW0TLYllsd3lCoCaKK5\/hU4VReJGL98KYUmfvfg1Rq4r1wC43i+qcmX7s5\/dBWsLQhSBpjxidNWgpafVb0UzfdofQ9\/CpnfT+zoSoT\/efxETOhJjKSL+G0iQXdKdal\/32zk1LHcJ5k6wrm7LEWYHyAepCAzxV4mmtu5Herazm+9Z5w3LGa1EWUA7Ka0eyQmRlp\/sLV9l5NGfvzSw9egzVW9fOH9oGp5uoWN\/x4hZV72cduI1zXIE89voc0yq2OxIt7H82Rncqz54\/OknZua1wr+DLzf6ws1KZJjd9YCqSMOVKfoUDMvqlm8aSy\/cN5clb6CZ53rZn+Ou83\/lZsJqytpLMKioIlaQ18I+JAmQN3Ke7hX+AEqhvMonm+EqLkgHC0cl+tdcJuaXFMp64ALHT1RNBZfYHrZnSRrOuaERLNjVvoSw7ww+SeXEil7B0jMdpJANgv0xF8pARy\/FtqeS9oWRvag1ocgnQntWPgtx6g0lrPM\/psYWqLiuZVaaM7zFOyiRiy5xvGhG4FumqlyWBX68uSVxAVQJuXEDXf8wUuArZMLA773qvekc5kmBETk+ntiVegR4kUqLG0bUelUsAbfceyv7c0l42ockY0KMatWFdeD82UIeSNLxEYK5soO9TxWZCBdIksgm6XsyIwFwu3h4LPiLQ542qoEeCsySU0CNr8++gLp+iilqK+pws6nm1MM7WH+qP3XWrbmbZYy1UaxJfAoBZmaDLJpyi9lN9e47n+QV2253kqdI3hHj2ycxFgHBW9phpj2KTwl8co001UYtZOqA\/wj94OCr+yTucJ1eMuLF7JNMOoJUbBOeWvSBFyzpV6v1ixEZxRplUDDwRsAQCz9YGkY3OqIkydGLXW06XMbcY8ED0egyZwBPveh6i2gQhzIA0zbBA3aymG08bkXAQUAUfjGFRlyR4XE8zYCpdrs\/T8GgQym5wYkAamUL0uwyfELR8oCHkJTWJw6DDWSEkRuLBvLOvwGd63wEI9cL9tww0IAIrXysJkThOqhhkZZeV+mwlIBkOxr+B5qoN6u1c3eBQ1mDeOJAWoykJtgHzcfRqoTYavzEyO3DimfmXpXi53l9q\/ZkXqnJqVLV3gbfuVX\/G9ryBGFQL3z3hD6U5\/Ur5kIdTiHil5Q9qmlO6TAknVmMAPpPdJaebRkwLTGGolBJvv1ZsXeQB4MGiw\/8Qe5Q6nOcVyh\/vVgm4jy3s4cjl3sb1xpVqvwj1jrDg0ZN99vehALqrVOWR+yDi4hyZ2JtEh1HO9bgxA5ovmb927XTkxWc4COuh0TlOpxr3M2ObtRTYDtv6Cx\/5KPgz7xolETwBlbBd0MfPFTcNJJ4uVmkbaUvWwbcZi5JSfD6HWnCqOniHYSNG6RP3fhheXkds3\/G1HdyLfJpFj3TQHcwIwpOPhaCR\/ArGxzXNSHaD88uvcYP7OKYbfCYp5xRGNCENjvqlTumas7F91f95zdKqJhdM0\/VOksOBiinrxKvTp1gDIHMdRf9MHPVLRT1svtEV7oyrR+Nli2Trb304vE+toZFWlgJ5RnIvuhu5JBUbJifrUyXk89QT6fKoJAG4dh7NZzQTtcrjXPoCZO9cBjwkY7\/ZLq778xjPrsWSUngkzraJbmxEQmYacrgFs9ccXMdNPf7AK8bCi547S8I7SIlaioMIj2vvlR1HmSBuL9EzlRmGhng8rDG9gxDkgC31dvUu+OFbfdEHI52WgEPQq0yLYJG1hbEso\/9Y5IouglpTQi\/2v9I5rBCqX2Vr62YWlASD7Da2bG\/yiU8AUGd6JfkktLX2XOHZ8kaNA0ftmvsZFOakteiBu0xSFzWuBNsWBsH0tifx4Wd5jeXgiqqJRgYZtc6+kZbi1Zm5UUpsa7AO8v3uS6MJVS6h5NvbB4GKyU\/CvD8caW5YZaCeqztx59q98rZNo3eQjHnDRo9NxZsy+UBiSIROwHZLr2O0jhZyrzEtYdIaSLP52VCnf4zgnS4K6ffZOyo83\/\/1n4IIQUgIzoayFCQPP9lasoDlQ1S6elq4ZNCUTBkLMk+6eYm6cSTYKZJz21ZZlkIP0AQkmJKYB2nbZOsi3viIW3ybIGAsK36mOFL\/Jp9dlz15PgYOz58pTEbn2gwX2VfMLqKY6NZauMkNSxH5GpLIZ4gSKFjmHKADSK\/m1slNteKZnPWdKFky5BYCylaLNwT+nTqicueDZbJ7snyMkM3DJTwV2cXcdo3TvANsHVRoBbY9fehJAnrVPn8Q\/UjMZ46NHcqjQSdewq\/Uovb4+OSdPXqTitkom9dFp9oYDW18CA77JBaGJykV+jecCv4bREL4ruyrKC8rAOYKAN3rerF58WdVlSPUK2NtF9VuIgBwTpOmZMorw\/dS5uBlHoGVJWDvvF8jXpIAv\/M3MiKzJJ5X0hhHubn3Nqur3Y4TJ9INAJW8W+0sJbHhsAHlBoFCkAdgeRBBX5vyTA3n6AYSD04cZKdet9toQgu3wVrzQE7sH9pg9HuJDDafUpIOs1Ks8Eg\/HD2lW\/6W+U\/bKwAqgdwA\/nnfxcHXCxBuNwf5a+8zjshYtQtDD15BP96ElRNtnbIjJAawOhrvk4XfVGVudXlLYck97Y5wZIs4HsTSeofCgL0qjg9u8Ice1TnykX8bAMZCT\/aB+r9jDVePqMNtxaODBOUfk0j+nZb+syll2encLofui5aKvYBiMOaQm8cbsJU8MWuW\/+jnzX1KvMqZ4e1sHOfNy7i0xqvfbkiK7skBIIyxDCjyVk3Hf15+eUdJFNxsWR\/oxsx7NHEwME3UKG4VYo2TX3ylN6IQDTM3e0ssu3c\/p0HHFRKpi22eshNQl9JiprjHQvXm6Enml27KSjaV33a4hJMkQjziwRfh3Rs+Mu58xbVRw07nTGxHvdRTrYF6hr+ndqNwHp8uczMDoBbXmp5QWATdg93IPaaAgqznJL0RBjuJ7rs7mNBakgyZ1Si5kiyfkfdV2ffpMswhZPBZ0TAVuXpKuCzkDyVOxtIprMiRR7L3YojdRAE9OWX2GGAfFyrbwYMFDpBhcSZXDJ6XNgBAZPYXtT47LbZS3FwcBCuzQHf1+PAx\/GqdKHySjSuiMbrHwDgDkhL+1PTd6S2gD5PRnTcHs0Mks10iA9CePmz9E4sOuF8zqWRJ8+ijh\/PLEgOeCtvFetXmeYvvW6rVPZJOhJbtdjDu818OC1AeviHSPpjtmvF\/eljq6HC8XHFvjyf2mmt+WlsK6n+G3703TSBRJWc\/84JA+y6aK4eFpNyWXg1bC\/Vpc2XptOkScy5UzXMbxV1Afub7LrX6\/YfURW3kWCKFqy\/ic7Bhq8kHwFncldEoOZpVzRAsaMMRlkns2\/U3ttlBNk1wxq\/ZhLndFSududFnILElcdVeN+1CM872lAVJEidjR2HldXPEMM9ZbdnEVOvGnlSIMbfbID0dhspqSBHXYQ+UHG+HL9T6yHoW6JFiQo4cD7xLnW8IIlWDv17MlcOPJfWYUPOynJc2i6qcrdwbQLl3LTb\/ri8lu03yC+Rrx1zlf69Njo4zik0jiOCbU2GokqRatZiwdLT8JuFyxnOUYwuc0R1ifG0yZu9Bk2oDPIY+SNtIKvxZO8cY4pu+a\/cNfTfX3J90ar3SvBvvd1DZPA8+bOINsZ8nAKmbk9Knpe8W5QCIffL8pL0QXjE6YwI87HIhU\/3Y6D6FbAiohqfuioAEcGQuK4fP1Nss70PfzwjU3sb8hkP9ho21iY8zOPB58oBN7ZiaS2kOdhHj1yVEGsltzBZ8pzne0hSe2dihjeVf2ThSS0MGeU1nJtb1Ab1exIIBe1LYA05Phyz51tfkaqiWc5sDyHIKoRSgzdwd5\/ig9ORFPVt1e4H5owltF7I9A4g1+acdYMoJT6DIKUj4BcE+8Bvo5jKMyV0st0e1M35rk15nbEblNrvZ1VeS4ZnlUTLvEihmIGYeEt6ArbK23ajxlPHmZdx\/Bx6Mpg0CF0\/lgkLer13fmjZZJYWsJfhixdlAvqHH+RhsaRONf6eFplnPJ4qVc9agP3t16JAC\/EuV2hQex2EzoCc4ARuDOpvvFh3I3xb9RcWJMlVEQ29+AfHNFWeEwHCpogDo7MAanZUT9D9ssV6NwulSfqdQHKw3vqSmu8uCnxawxKY2AlZ+f54IXpX0u5Yz9OYRj7yFLOS7Xxu6BiA6nkv1luf74Yv2JeMTQU5p76ow4w3huVh4HeaXYyRdM7KdXLP0+K0ouD46oKDZ\/OlkxGQLoR7x8ASeOMDZiN\/oWOdKYSBCNk47cZo+E1FBqgnAA26JY0uLdG1nCGAAVDqa0DxblFXn7y++FIPl50qXmRTfSzNW83fELPX1nbJhA09f+L9v54DzMWGzp8O8I\/O4cVxz\/3LsJMF3SDK+9ynPs60w\/q3OpWktiO54wzI+ha3J46cNDPD3gqL4FLNU\/Suv42+S6Tn9bt+ZNmHH\/EiQ2Jvo3UF6nh7zOveTur4iOD8p7L0H+xLU\/h01+tf\/XFDyNTI\/vDHEuSxkD16AGuyxufU\/cWdrYuvNyTAElcE0dItOPhYf7DmDDgfVRSjfq9SmKlqJB\/b4EUIi3TTi7HEf5MbYx1nIQAGa3deF9kQErhUb2pEWc51lF\/1kmB+82xVawyxmsgJ9SfN+tCAYILs6Vm9+k51lDP3fmfI6iy\/cp0ZcSFYIr5sHF5oBV1EaGsbQE3LeB\/jBCU0iQTzavhf4C08kcq0LUke2tIoxkW1M2Cf6LkuXMk0FanHXZM4EN5Wkl9JLahJ8p1c3sfv5C6nFdsk3Nk+DDOmhRQvgDz5a06Zkr8QTFWIn0ZaQpngCkTpBk25sjn4IRVah1ut5LNdX2Vt8mJFlTpT9nS8L8qeFKClBPFl7UPzW+8VF2mwweyhm6Eh8rBI2eX0RYTvDWlFIoQADZ9D3vxFOH9tY4IApBcHa6impjXDkYKeCwYTfWo0jmx0v2QALh2I3JfYibH8hNxF7OgJfeUTO2FVWEdZ3Zvuv5MKRVW0QM2UFdQXMaqBXaNZjDIQNo55Uu4sCzPz+ejgyfl0Qx9y2ZeYkP53I8WP909a+wZbBW82PSIZBLuu7TqoIT5zwEOAQjppYIcMLzWCqUMyWHp5oubUhR5UrJ6iqun3Nw33glVRu7kav7e7xgIJkUsijrirEV5lNJCKsfHwqZzUsm+a6\/ILc48QKkMlJOoQmb4tDerc6EBWP1mf31cJG72dEmP+rcbC7lmFjaIb9q3havRss+RLcFXaucCikLEw1CGm14DcN3kdvdANPIEtiE6hYeD3NSUPpsxEnobGtTrNzqle1\/5FPYXyJgDuPIkcfcvjS9rbUOlPozlIyRteWF9hLR0dc75\/vgMFGFppc4En0BNGeskh1bOXZPgbdFm0cOKFIRFMqrco03qXq15mOshfIcAAA8zeGKSjaz2pzM9L8yuqymcjze9sSX+k1am+k+4m5itGCPHmzXhZnwnaG5O9h8UW6qoD9RbDipl5vIOamm\/OBG8Gu9xvtTzZDtoV7SP0gbu7Mwy\/29QQOSNroN9sEQIHXT0Zs8rLLsZ3Hw0i3gLGAFbyQwVD\/apThHsvD64uxD4RIpoXPigIUofwsnPgV+y+B+9hJpWxHYUk5MwUi9Qn2LSKQnKU53UlpjmrofTsF71Qu72yhtHC7AzbCkSLB6EqimEPXtWVSzaNyj2FNNBy6htPuTFYquxknYuWZeetMxbi4Ox\/CYzcShyido8kYkRO1WZjfpQT0F+rO3hcYuWnin9qMmGo48OQcTU\/Lq8aZuNe6\/zxEdo4gu3hWzm39JLHooxbfOTVsgF2e3MqKFZDbTm13RxKzlSyOQnyXapcY8KAgtWJkVi7zHd7EB2B4t\/BWT9UgQjzZmbAoOpxrlpqyvyH7gUP28k0","iv":"1095c8265b0879df845c99a17facf4f4","s":"50e61a451ce440de"}