With 215B emails sent daily, retailers are not maximizing marketing potential: Yesmail
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Retail | No 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","iv":"935d22238aded3ee00d96e26c7569b9f","s":"733b6860baab0918"}