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Will your brand survive the Chinese decade?

By 2030, China could account for as much as 50 percent of the global luxury market. In other words: We are now entering the Chinese Decade. Photo: Louis Vuitton. Composite: Haitong Zheng/Jing Daily By 2030, China could account for as much as 50 percent of the global luxury market. In other words: We are now entering the Chinese Decade. Photo: Louis Vuitton. Composite: Haitong Zheng/Jing Daily

 

By Daniel Langer

This week, the United States saw a record number of COVID-19 cases. Businesses that hoped to leave lockdowns behind and participate in an economic rebound now have to think twice.