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Will Richemont’s YNAP proposal prompt Kering to launch an ecommerce platform?

Richemont's acquisition of YNAP puts it in competition with LVMH and Amazon. Image credit: LVMH

 

Swiss luxury conglomerate Richemont's intention to acquire the remaining Yoox Net-A-Porter Group shares it does not hold should serve as a wakeup call for other holding groups who have yet to establish a multi-brand ecommerce platform.