![Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2022/10/jing-daily-100422.jpeg)
Will Gen Z break up with your luxury brand?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2022/10/jing-daily-100422.jpeg)
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","iv":"497ac27de36823e72828b3d2faad8b71","s":"544b6f25fa227e83"}