![Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Image courtesy of Dior](https://cache.luxurydaily.com/wp-content/uploads/2021/04/jing-daily-042121.jpg)
Will easier Tmall access boost China luxury?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments![Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Image courtesy of Dior](https://cache.luxurydaily.com/wp-content/uploads/2021/04/jing-daily-042121.jpg)
{"ct":"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","iv":"0de6e0852b98308b91a2f50a58375b8d","s":"84f75f9cc7bbf8a7"}