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Will China’s zero-COVID policy hurt luxury’s dirty secret?

Luxury goods, notably high-margin items like bags and shoes, could be impacted if COVID-19 lockdowns increase in China. What is a global luxury brand to do? Image credit: Shutterstock Luxury goods, notably high-margin items like bags and shoes, could be impacted if COVID-19 lockdowns increase in China. What is a global luxury brand to do? Image credit: Shutterstock

 

By Mark Ellwood