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Will China’s shopping festivals save the luxury market?

To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Image credit: Shutterstock To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Image credit: Shutterstock

 

By Ruonan Zheng