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Will brands’ long-tail strategies in China pay off in 2020?
Posted By
a Luxury Daily columnist
On
January 2, 2020 @ 4:00 am
In Featured,Industry sectors,Retail |
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Gucci will open 14 new portfolio brand stores in six Chinese cities in 2020. Image credit: Shutterstock
By
Avery Booker
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","iv":"c55f0ba78a275928df033cf05bc2850c","s":"59bb0aae078236f7"}