- Luxury Daily - https://www.luxurydaily.com -

WiFi is better than beacons for in-store analytics: report

Photo courtesy of Four Seasons Hotels & Resorts Photo courtesy of Four Seasons Hotels & Resorts

 

Despite the buzz around beacons, WiFi is the better method right now for helping retailers streamline store layouts, enhance loyalty programs and support new mobile services, according to a new report from ABI Research.