Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily
Why Western luxury brands need Tik Tok
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Media/Publishing | No 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","iv":"6a370876422304a268c8acd6ddf4bc41","s":"632d453aa66688a8"}