A bottle of water averages around $2.50. Yet, here is why Chanel’s No.5 L’Eau was $75 — and why that was too little. Image credit: Chanel's Weibo
Why water is not just water when it is Chanel
Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No 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","iv":"710d926c22ebe10e4fd4c1afc05e44f8","s":"d1693a94a1278d39"}