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Why water is not just water when it is Chanel

A bottle of water averages around $2.50. Yet, here is why Chanel’s No.5 L’Eau was $75 — and why that was too little. Image credit: Chanel's Weibo A bottle of water averages around $2.50. Yet, here is why Chanel’s No.5 L’Eau was $75 — and why that was too little. Image credit: Chanel's Weibo

 

By Daniel Langer