Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Image credit: Dioriviera 2020 Collection, Dior/Pamela Hanson
Why vacationwear – yes, vacationwear – is the hot new trend in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No 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","iv":"f1142483db39a15633aeb893021b2996","s":"35b80b9c050cdd63"}