![Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2023/03/jing-daily-032823.jpeg)
Why the principles of premium and luxury marketing are changing
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![Rather than highlight their brand origin, it is more important for luxury brands to develop full clarity on the specific role that they play in their clients' lives. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2023/03/jing-daily-032823.jpeg)
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ESXdrbaGyBco697So+8UoKY99F272yYVC28h+DwEuAEWub5ftjPlrbXAjFcPMA3cZNfkEtZ14O3prU+kI2g9EpBxqv1GRzdd+T09ij+hH8BdN\/MsXAGm\/PmI40XZjR959pfm2hTxWXXkUZ5jY0+6xvxDFmpxCj7a5QAR6jztlNlH38ZyBpSD\/8jLYhzuRQUS2deGP\/pVe49C\/8HmsYhu\/uV5gel5xWwVsakrzZ3wpcyHO5a22QZ0ODweLgwL+eU5CIUikjRVzURdwrA1n6NKn7G3bv9GOdwHGzP+ZWjwxqkCNX5R++TP7NzC8u99\/9uFRE97q\/GqdxywRYj5mnEA6gFrOALh2SvB0WEYKsf3kqEorRSZgoP8QXcBDeu9X8Y2DacEICPsgBHqErplrZ56Z2ypyUWELxcZldJ75WLRHerIgved9Zj1vmVt7nlISRwqub0Bc\/1r6VLji4o785\/TeVVO8AcsAnE7RQdxetNkEs1O7Nz0GRnDm83TUzW15RuJv4uPH6vyEIKLSBkdbVKdhTA9T6PXPQhHOienSstshDgoER\/Z5YGZW\/ll7iXjiKlZBjaihdLb6LkbW7mSowXH2Jf44ZmqV5gBzUZc22yFv83ghY38C85AXFa+0WLDthnShHieb5FSPckGYFwxGOljW0ytbpUC4D1t4Xmwzh\/WrWIw\/s8YuQVrynmFy6rxqNr0sMqBHRx\/a3sb62VXNjeN2kORaKKhKhTATz8AR8OpnR\/7oOEabg4PI2YiP+GEWJJ2wNYjxIdHKNlQtjSokfChK0kETpl7PwH8\/NJfOiqe2pCR\/M9a48O1uUKs3aD6LSB8EW6r2bVrG2qEnJCOVbONgbgXqxpmQPYJo2YGHpwY1gQqNkS5bXq5gcErUxSt3pbXMv0c1JcLzIwhdzQdtZh7O\/b7rGrTxBKUS+GPmvJ5vSg3yd25b0+Ff0n4CNZh9NoKylMFGJnKVjfkPpZWnj3bQTv9IVRqQgCsK4XpKb88q+h\/Ne5Cxnoazl9OFGkzHsoImDKlqS1LOn16u1I4fNWvb+BAWyZzAHed8f6wpsT9cApMauJ1BUxdONaRcZ43JjBbsXa4Lch\/VzXn60Jm0xEObJgawS7eMmo38Wy86sE+U4Y+kgmJ6WCgITRmRo9xyhu3o+FWjKTHDZnW6a2jfc1ifA0UXGme+pGB6wkdxyLIa6a6GHndIMOtkQxMo0y6DE2WGCu\/\/b6WTq62SDmcCZr0xOtS6s1h19\/4AeFWvEYNbLNcmeHWDGI5fpZfWYnaXEVpPHcUVh0D6C1kRoeD\/6I91etq8J7HZag9nNTJa3Asg5XLLLkbvjvuyctuJvw48YUTNWyO0cSNaXgSQShlMtjGNWrKGVRzbjM+aEDFaG2QjdHgGwdD74gnfFwVyWbuIptMZD4IiV3JlNBCn55W4M4+uBESGDKqEwf9hReBHA0vuD4TGMPztGnVqfYJn4IQgWrtEsVv2OR72bALJ7gD5mSMRD6WFZbtZuDHACP6620qVYOHEP7\/KGK2+l42UrA5WA2zBOXdsrrOJ1yV9jPQc5+ksjCuTKE96wu3WPGtOShm2N+ALNKjzTYAVPIDGSasSeSkfLmrBhrXMTd2Vz4Wm7MgLi2JVD82oOB0oE9YcKnqNMSrrzIgxG+75xBDN\/6K6\/uPnGIwMhntp9bIxMHkfjOYQTjgBklQkvBDHXguavcB88\/csPiDwZ68XRyToAtBn6P+hqbLvKXYNwWmipZcfqO+OU9xY9qHmi5hXzl9ThAkzzF7qSlVwbQybDJjuS5gjvyo5sfYUVzzY3IVbKRinMlcA0xZf9vPsVKfz1SxpDIDQ5e+zJGf5LAu1zn4dFQcsFB+mmyFBHTKJg4ez92NaWj2Kjbunt2kqww65tlW51J7D2vh8dhdmRlrJEXMtOnNcdvvvnWAFKCnIFJGwEjZIOKwdZfeH5hY7PcNN7TTHvUwFMxlQNWg93nhi6dEXH\/CQsjQxCxr9YiUNH+RFQHFOKarT\/LT\/l6I7o8DZJkGbK09tje74QnneptnGGBZRD9HypWulyWPA6KqK\/gMmWNM3R\/cDd9yldliNoEWzugTi+UkoP2++vL23tvKOOy3nX4zM5Em\/Piv1c5glLnPQAxvYPqCkuxSDVfvVcISejrAJ81N2hlQklbwRT01vz6LKAJv0N60ykTd3S29n877xVgiv5NBLlp1ACZFlblcVA2Yubyf8YvKxafg8SFiNMnDNBphEG7tHNLEdo6G\/NqqaYITUnLqroaTtcmmYptLbqGnsZsPsGfTLNgMEuT5jxGiAEWbhvULG4Q0+bF0HH6FMyg58+iFO\/beLj7ZyvGF5gFJcdZCNlkywD+eZdLQiyGhE64t8xWayMNUMDE1gxjOGvMnLOYvo4idCe\/sLbpW9uMvARRLHihwsmlL0RaO5q1b1b4KbYaA4yM90a0kNzBCXbR+PAZkWGZUhVPgf3yiOCJu7eXgo3GGYLiwAGwACUgx0THedIhvHEzaNaAr8xyvwNhrumAPhDiGWiae90M4TbYHsag+1nvmV1xiNTbuO5ZXC3G5pyJQ5KxD7JsAsk3WY3R49rKXcRVM8jSE5Zc1qm\/r1zsdahysFeXhqGDZPIuBUGbCRBFF27eo0jSZI2erKJqBCaDQXCkgoXPQK4DFLNqyK05aQ\/kHOf0jddfrLTXjxbyFYofeIN7KXZX0y0Pk\/3X9BNXVwYAskjFtxDb8utcMM7jLF9tAS5attjO9mASNWttphAWZVM1AKi5JYfBk\/xVjtHmBok1\/u7YfXmE2jCGyZrQnHUPUOJ9GAdaxfgQTs3IaC5xiiAI2Vgsqm2JJFSl\/53QEShWZDqXyXbyG7TiOintq+DYPNpMlqq8l5HNu29nVg\/w\/unjJzYLCGkyYUwYH4BzDFsbLAGlPq9MhLlcz5kX2y7C1Om51rP3rVY4IBFydHN11ZSOYuS69rNTUg2lQQ6yW7o1owIkrr\/xHJMIts6Ssaq4tnETHWuN8m2tcLDvNTlQV2Izd4HjBKJ55KXopj8TsisDhNTN75Myt4UjE\/7DriUpTDds4Pd8zgUcDy0kNHS8Vs6R3GlwcWc6sdWbSQrDAfrmEoXfQ0Om1MgideG6Lc\/g+mF0P4IZN\/Uqc\/3KwCUBMMBxSDOiseqi9D94a+kPGATisM5vw3DibQ18jPSrLtyXhUKdWRcFeV7AN+kVM1ZtLvjhjvpNIX\/GYCE3E\/QmA4DuSqISkAD\/pMDIO8nqZ6EUzXY7cxhhU\/VGAGUPK0l8FBmFAFplknHefDbVAjSRxnXqpeLR6FjWUNY7l3+LwzGx2S69YG3rl0ebzCUylPNAmLCTf+qBb1kRWkGZV8AniI2rmvYYsZdaPGBvsC\/M9RkJqU2HDvDZi\/nvyLYBVRNlYHK7lHMlE6BVar4m9hYakc4He\/oXLylXnXwxusKE0mXrYSOm+6sFxfexwCL7KgT7r0yj8UIEWi2rZbeBJSJu1WLvgDZC6\/VGXVz+ijFN7QMTYI51zbhGc2Nr+yWgSR9nRrGlMYQUTRhVbJOFeX6OyJN7I5mUc21ISLas2yD9lPalaLe4OzQcyAUqIIRJlQJOM9Xt0JX0civxSIrGZMUUyZqr+C6tnZGHn8YgpkAu+\/ipU3SZ+fWayVnVvKQBMikT29zsm1TKnIJ6FVTFOUlSVMWNOxLwk8OuHXDz3kS3DvSTKahYUAIKcG8LjznzYk4hGlrABphsE31wUA4O3T92TiW6J7WjodUgmCbxB2RyZmeYbZz0lWXPoiOoovk7ymaoB9mNzEqkYEcwZ18hd4UTFnT\/sF9ZLxRB34ZC0GnBRzmnlewm9tK48VDTqGqrNAizWE0g\/2pJbxNPixapv8X7CBi\/4Zhi02h77STDhvOiqwRvPBrluGo5D8cGTY6uU+FhL1n7qk5FX0MqSB2PwgYVWHXiuHFAK0MbEyCSDxN8VbCDFDHWo+yUx\/SqAQ5ziKE1gGjfaDd7nHCyjtOBcvdb3vxmOStC3K\/6XdLdc7YS0gH2os3dhbSq2MO4XP4ErM1SVsDeJ6jeeWCBQzAdF9hzXQ6kJNq8nYyO62LjJdmVIDHiaK36fglD7+vZPzDI2iZ2Ielh0EHWm3N0wOPm3vcMKh\/GF8fffFqEo9Kb\/8oT2Zt\/B4HixjhzHntZ6kjhy4V9kHGRT8vDPd04DgUrpl3QxpvHbYLiqVXQ1YAb2zfFIPpzZVAG72nVrFuN9937xz8xIOIFcP66c+lOKYM9nY2442M5xrYjGzpT3wya2jwXV5QHRa07jnM5XSR6EpaoduUoW1YRciEDvNkTt1BUkx6UmyAL5MmwSnIC0IGowJaFlKdNWEx6p\/eERGnKv5KZReNg+L+hLo\/NDTzVQm+xj\/dy5TcZod7mgvuVDk9M3vFHAQmkq57qz9g7Tu9jodSDizHYXdS3VgXpEwzS\/dYmGRQ+Cfabwg2B64jmEQ1YZsDyWZp4gkrMbOiRQWreI\/h+2McA9LhdorbReoR9SwwbFJXw+aW+Z7j4kEnGVQowbfYQYvJBExmzpEJppHQCuQFTRs5jvP1Wb\/C5ONvHBWOgaBDt0gEsCGEB7QGJXVqmLzFUFzgpcBBWOVhydUULcm49GJgP9NgQGcAjZXc+zyPe80USOxOZv+We0YcMkwjCMcK0CQ5f2ecHteTXzAlQA+uK+fMG0YrddG9b325UyNwpPgQZ8odyg2UgoMi0VX0FirveMjpbvwDQZoqFF4EtYY1d+fMRTcBSy4pV+QC+YYG6k14LiyMY+b8FTZvl5TINpPT9KgfKxRB3IurXYgAC2ei6lfhUkCaKuAJWya7RjqBCUO3bJA3IssWBIYPALiMvvrpIPeA2omLQFvQ7\/Wrd3HmLGYLdBbmD0tZfcd9hWF+PYwKqMygXLITfb5RFwA3DDy5Kg6RBBkg4hc+ldSgniQWyIWj5kie3ZHACImSVYfLQbDr9aO1v7PNs8kBHqqDJOJl7jp+ljqFV8pgrhYzW\/J4hj+km2O5Kk0dd4tKYpUiEdb2lA9thKQQxcFmUjcmMMcO3knw0OuOiAifKQsupzaMtOiN94\/GNVca4junYgRjWhhO9TymUeIlf3wHaIay9CEawioBbJ1BAvXFboiRN41jBzEdRjkarhHHcwVkOGIEr898Jj+gBxtWIrxxOwpchkV3CMk+PSe8xpWFNAunxacJCmSqSpJyFnQXibIHh2w9NtjKaz2gvrfe\/GF10em3ISqBYjmyTb8cLNKB5FAfciXWd2CNYMxn4tejngrXg\/KAQWluFh4cdcNCEKGlHBeIlBE1P4xOpnCFQICV4DqVkHT4KrF2Q\/RoQoenhnvLfKSzV0SWGxTixzHBqensAn41IZIcfqHLvvqFM+bhl6dzRY0tAbcrdbSijfPnmv3M\/TD0c2rzFuBXWP4vBZjEA7R9P6rJEK1y6iQDM2p2owASq2ne8FygshrwJ5tEcEC3tNpw2IIGot2jsz8MC2tzYyoB\/vxPWcO1imyNx7l9vEhB944AzhqdRi3+X9ZDWpj5Dhnet5N9ezFhaXe6PICxOHoGxBtVL2LnnJxiDBQgv6qao1jn87WcA0yCxttFltd5WFSEcmuB7FfRKBH\/02NqeZ517s+TYRaEyLbBfq\/2UbUxgvyHjyPYh\/1IrEqMOEQnfvy\/+mvNirFr2zMFV6pK\/Chs\/DEB3t5RXdKUhxnaVMM\/F9MNdaVWU95LWbDXrfY3n+ljZejYMQt5Lc7XN7J2h\/P6LEEwYHP3qubZqHKCOOnTylkVaShRpQ+NkgQKAA69Padn7gD60z1WB\/Igqk5IfSako\/C8KB\/+EOQBEcVBCZUznolxRDAbZ53eQ2GVcjdOpBGDDAVBICGeNzqCL+6ZP97q4WYLWy8iNgMM1ZdFgFDzmrxOOSXRfWJqLu+8thho0fGliO6oCm7XNjtZX+gIMfvZAOyWA==","iv":"7fd67d5d3bc22d019ed1375e56c1fd40","s":"64778282facfea06"}