Why the presidential campaign was not a case study in building a mobile strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6fd1c2c683bd0bc6f48acfbc25f52aa5","s":"d8b5c0f715aff80f"}