The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Image credit: Tesla
Why the luxury sector will rebound strongly after COVID-19
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"89cb1612e5dc1c884cc84cb6657136c8","s":"916bc92f93d99799"}