![With the launch of Amazon’s new luxury platform and the Farfetch, Alibaba and Richemont partnership, one might think brick and mortar is dead. Think again. Image credit: Prada/Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2020/11/jing-daily-110920.jpg)
Why the future of luxury is not all online (yet)
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments![With the launch of Amazon’s new luxury platform and the Farfetch, Alibaba and Richemont partnership, one might think brick and mortar is dead. Think again. Image credit: Prada/Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2020/11/jing-daily-110920.jpg)
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","iv":"12ed2164888564b605014c71ce4424e7","s":"14b9203bb63189a6"}