Why the definition of luxury has changed and how marketers can adapt
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b4725e2bafc028621b29b610b331f5e2","s":"23bac9e8ebd83671"}