Why soft launches are becoming the game marketer’s best weapon
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"KeKkP98+b2I3zd1yV5JsoYecQY0Z2Eplb\/P23iR8KhY7m0BXZ+LI2FxCSvy+y9rVbI0ZMjNL+SObBSKwtZPqBpQ7VwBhfNCoM5sCgf8eeTPJOF7bzAKNEv460dNigJNNtcN3RNyzTcXzARHUiXhw86C89Ca+EKmJfilLKu6EpIjx+n5YNDZbAuZxNp2qmSb65dNy0b5ebKZZv7OJHW8pHNPKfeT\/zSpiX8CwnyqD2zQ3vb9hhGdmoEBjMEEESFUTwehdr0vltfxCP2lXySjyI5G1byaTacxCxiUE4z8PywMVdApImi0LoVwtL4xkTdcV2WI9h+YbGAgxc4BcN9iEy9EFW9C9lUOf9qTmlgO3DJE7A1sJw2gRWJNnNdBfZBZnoSYYyYhXP+U0CIM88PfG4jkenMS2cXe7yviP3owE3jE4lZpd81nF2KpQDtpFM2vN66nGrHp89\/AxUk8sPq1V64MRsLVuRnB3QxcdytzJr1wq9WJonJ83FOk3VeBV4gqoedMs9sUAoz1Hh5e2W5Jocp5koHIdoZkFks33styXApKt5ui8Nl1rWgVPsd1BpoNxUEcTriNr5lEhVV64h4qEP5NsQHoKV7wNKKuUK\/EwHONxJdcSF3m5lVocbASshTyB5Ty3ZiHa6J+5CXn8a9TGBKaGyx8HLXJeVJ3BV0RwHqf2pC3Hp5Bs5eaD26Mokjn4jQ1+uY15FzN+YtcRDd6ks9OTiB+dzZt83ekYPyt8vHReougN1\/J0cuyGZB4aJP4tgw9IZnXbAoQHGL8aRl45asdDi0BuQkzbz8no4u7xnY\/\/p9tCCZ1ml8iIveWqBBc4VAxSCDZLppatCQS0dcCmyIyfSIZ5YsXF4iwPMhjYmRTKlxD7PLsZM0GsLwvcLFJGdtksDnVP+PAtbLELivDOGb2xtAo\/43DVG+dihARb\/MHubTg0e8uVn8h\/kCQJrvIpf3KGPW0hNAwDooC2CO\/QlS3XwbVP8PsbOUfH0RSuxsB1uMxaVvw8fJDLU5MKJqfNEwAC9+CmnCPPA1Wm8PVNjYUbXMRCzNw\/9DFbp\/ubsaZmkEVVCXXcyfZsNCpTLxkGenWANpM\/dGounzTpclcsc3t4Jte527XgZsYebMFISifd2ti7wf58pL2u9kB4ui7BlLT0Nr0B0imgrVUDJwYrS4ALPKWLj7GXB7oNfuq4IowgUDwQ6UdUmLBB5NtLnB1mcdgMystqTAUjLa8ufGpAVa2B3gLUmpWsyfaxsfE+Q5gQs7IqWewoKl7WYofOvTfGGUKxLQiDCBRBblHiPwZhSqQWcppU+lV3Spyc6cqoppsi\/3LgdZwK7bC5G6WNCbQd9TOOFGUzXVW9YuxVdB32rAv5XDYr2x4\/\/aFVoG\/D9un4HHAHl2rIXhNlNm8C774uCJK5ZPIlRW73xSpulxZxGJ2DW9dubx8Rwn5nwQK77NU\/ISi+eYmTq56elu53VDevgXci2kK96Xihjyi3Orhw2j8qHYJX9V0qsPcvQDogK\/na0s4seW+Xm0Mytqd782A46OrfQg2EtQd8uAOMqri\/PIVqKR4I6N3NWlmal07R100rn+c6wDazd\/tolQc3tHHv4GHe0xpChgv+M2hJeBep47ZSFhgH\/Kqb\/hZ10cOY1yxsuE1sWrmH2vhl1ZO\/TmpHOauNu5jVfHRYNrZLYn0EXlgM+QIBZkLN+6pmMz4p2EmvLh1NNugyPs0SF\/Tc3uoDGS4X5p02I7D5Oe+VLckJUP\/HL6+9gtEj\/RO3CdSHIF+yHLr3LNWjR8UJK4bj8Ed\/qKsmQdfOOVI3Z08ShDYpx3OeksZ\/iS08F9T3pb\/wvM+GHh8Rq76aCpF3bPDukvxgKph0OKd\/0h+FfgMxLpK5q6iQTMzujCmiqFTJl27DYR9I5Bs4GB6gGdvUat4mvXq9kMvZlB0JCImMBt074D7EeDPM6aaEzr8kPXNjl6b95wta2wL1mELTpO\/gbXlGlKHVCse+8TZt7dADbZzAr0XubZvl4N4ZaquXTGqtbGaCuPn+UJuMPGSXX4h0oSRmBRGHXl0MTmJR0USmkk7DGSbBI+yxalhpEOzolIMZhgM3UwxbIAwwmrqM+OfPNC+4Ka8yjbuKR3wOLxFLOiQFEbfcd\/rhCY5ym04jTkEqgN0ENFim31M\/qwoL2M4q\/Ka02lF+ybnz8l8Su1OtcF10SlkDejqc2ob8GM0ErXA6JU+fZaAqAFHbqq9cgdKF5Gs6lDnpXlr4kKuChHkIDE59xgA23K2w2KmIh13hUl7mdvo4uVAMZHGKYQqcdeJdY\/ntbCHDjgmcgU4oniFlaqFsn6Wmt68rELiFNTpaB8aVf75B08zCB\/A0oumTTeIR4SRP+3ldjnDWk2mGJT8Y8hMn+rZITXxWnr+nLB2QN9AP0yrwU4C6vf0tHhkWmsG\/nN7JdtEFoBjTsqu7wXBhyffODV\/LCK37Y+f5zWcIz5PteVBkRtgGeHHIp2hXWSvzv39jnSpcV2p7hPGQ7dRUYFbq1C0bB\/FZ3qXkkVg7Zf2evR3l2ZXF9r3VGmiKPp5Rw7qdxTV6cWRGlx57EvqNyf3QdoA072DcDYaFBsZTwPr5mOkbfM\/Rg0SPbG2y6W3TtOH8a8EAOlkx3OQN9BI9Y1q4bBo28TkA0JGHDXAUFrhWNRi4xIvGZk4wyVZUgfAMZY\/p\/f++D2qR4FSicd2Kzav1iP8UJwfi6KMY\/wWQa9wFe3upP0H41891CoGSQRTHmMGpkNLE4cOzpbq\/6p32luk94leGSh0Xg9GutvTgdfgA0LqywBb2NefpclJ3yP+Ox5FoHIjnKq+m6WnEIwkOmQzzrtdA9slaZTQQIYvzU4Rar5\/VZV1guHr0+fyuGAir3reGwvB6Oe6rSHOWpjb72fdcoBlcgNDXmA\/zLNeyt9hwfJbfJ988AREbcNjtfNpeqiAMHE992ttIPZl\/iS3EdOltOACRAIwlZ3+Y5P+7kBG2+YzwVeoxAUnRKIW0wbbelgoWQnOEXuVXV2d8ENc0aOZiMUHrbY3x2WX3H7wPL+1cqzVsRf+LstoxbDpI4TQRUM31sTv\/3cjFjZ8VFG9JvcAtbG+nHqpQ8CKrNIVLD66aQck+dlT9WsajY8uceTIUecUe+PGayQR091dFGlkZTCQX\/Rn2RsGDowRKNCLW7POW5ZHYp2WbE9RsPhDxoHixOptHqbRmQqPiopZxFsh+R3wPH6X5DSq+9ubYbPbohaiigMoKWjWbffr6mVqfZNN3uUdjYpo\/6yIy0KfQ8vr6O85LRHM8ekXoLaqr\/krCXOYxqpKezGHi3bPUiQHEA\/jLSf9NacV3ue1e8Qs5v25MBHPxin4VMFznCIVNPX2Yz4liuWrIAqGlYPV9E\/ddf\/9Ew0dtrP5lQlBhXzh8BAuDoXvI8uBWS07uaF5fx1jJvJPXkkIbU+jLdkLH+6Ua2\/kVutkNyfZbLYgNQ9iMlq3+0ndlZNWDieqMbYv3yAtwmZ6UOYJvUfYKlG\/soaC59u8vlQPubEOfHt98BdX2krGO5Xzv0S7L+Q9S1N82lctzyW2pvDBsYVROOI91Mvmj4\/gP8vAirQPtgdqnNhq8ebqgFpZ3PL\/i4mzsF5O0\/EupUT6e9ZMA7dTzhVoE10ch7+6djKU3NOiMf8PbzqQOqaIAcgagqhvTxPPjqEEhi12eerSz37ASK5JfPEo7kfgCb8AnJ7v0zFRtfvxovaV+Pq\/tGYnrlGo39XOKHXktU47VN128I5BGz2VxRUbJiKKOl1PFcasAtb+ufOVSao5wvadCKjd5QcokzKnU7V0EWNQ2T3YI3zEEafVZuTC4WxzkPQMIRLx3LD\/ZjinlptKSrl5cx1uOdafPNp+8kmpODzJ2dPM1iy0yss4MbTEM3Z5xDSop1j6lFRd334LqHMT6CQm1VcXOsxruGKq0QnblcE12fNLE1\/wy1eZ0gYF+UXfNApWt+WJq4lJxt2q5QoIAEz8aF\/MAc\/7TQkiux+o6FdvkugPhHqCLuidESSBQN2tBOq08c5uZBQ02MXteeAMLA9GloRYN4GlWRh3cE\/B7AO20JdK8\/twVpqYDDu5vFUCVF3sw0O6rpB4bzwgpD2gMfiz3FRUqcdsJqdffPzvSQC2eGIAXHF8B2LGQZHPKR1PJ3Rgw4G7NrqfAvxWKqLYJw9Iqe4mQf+h\/rnN6Gy+8zGGA\/br4yHx2\/vkmn21+bmUB\/acZ51GQIFArKayLhF7LsjNvVl\/htPDwieKTsSswjD4acmTZW80gwPJBFcHosJt6o9\/yOVRASH1zOC1rudZixFK1EkCH4YaAdGMdilG5G8EToaWYo4RtChm9Hh+bsyJ3XgvddWsqXS6sMP5IJLaCc+ClXP3bUPAvGbClGxOzjRIGgS+buQQOj313GfuS93g5wnPMZkOyjPi\/qpLRdN1roDtdpRTTqZ0OTctEDGYv5931DGlh3vEZnswGXF5Yg7IMLXMhJya5eq2jTo90Hiieyp4uCqf66dGQp+GuBfm5a\/x2ljY9AqHKW+rjSPFe0VZzm45zXhKpOX29V+wj9BzoQS\/Wo+lD56PA5nl9Fx6LdpwcGILgcI3W68bBJH2q3YflriEUIaEld2alH5wYiwjGGmmip+Ezc6LuWPxtrsn2KXv5GKgNDgVhmdgXIBPdj8O74TV6m+T9\/4Df3VRHRMMcLD9rz4ykjCuvn43XyJn\/A14UGn4+PVTnyUe0N0MNX8biCFgFgjAUsfBYXX5SLQIgrw03VFHWpJVo+2mC2i6IXgCFkpZw4Xzh47jwMO5Hm2kOH8BPftLk4uL67DJ2rnQs6itnAEmtiHMpcBF5qe157CCiuBGgaIEMAbitFjKd6DdNgskxbhPB6cjuY1vwqaTHhYiFNP0Znd9BeleX2XGZp0Ygk\/Ox7UdCyC+X0Xqo+FRIu0c\/u0TRwUlbJcRCeRoNHqmEwGstayqloz+3SMJEjzL1usNOy33cISybYVQrHMbs7i\/iyTrYSUo5S7QpOM2VnVrxH4jEq3hbx\/Rfjut6PrszQeXauCQct\/osLfzsaRytA\/SPm6sKkZnADD1gSOpocT9L\/LP9TGk7mIdftk\/VOINiBr8yWj4+1MLK0O0L9191bmfP466TqTkZzaeZAySkQjEmeuK9nFd2Yz5oOFL+AQy1tfQ8wuGChwTDloeCzLPyyDbnq\/YattYLmXwklAC4QzWAkbfXBLy\/yI6gCBPuQa4ryU4xrzWauXEog7f4\/Ei8v0Ru8elWrMToW3rzwpLeqiJ0mhg+EZ5ZBfvuM5EFIS7cfCDhFxYQeOrvDWBy3vBA\/ETAfyj2CFpcyyKzbOmRwV8gpQwoxLhZ4w2W9evlUAAGJH42gFpXitDRAgXeoAAuOR2DCzZBScB7DMPzY0CPU7Deha3nWWztZZlJzZrgjhZcPj4ayeM+lNJEerWK5KMVDrGfXsaxARQYLLQxJ4b2xsoG0wblWgLnDwDoQnztnNm7dV6PdvnEb9wXUE0vsZZoflg13ws70M2r+O+YU2HvW+hLIGbeDDj6uVIerHCjKzEOrqU0nsspiM4n8YmcODEi13VzpQpGPa2zwz2KoTAbxw4U5dO1d88EruBm\/DCwTUVQvPP7WprtKiZi0BPhVm5s5uTMKMsmJN6JVaiY7H9voeEPb6Ch0GYW1l2ISSClWsiupak2kgorWYSGoqQXamUXlbbEPfie6\/xW\/aiYer4z0RyrrC\/g60AayST1qCylyz2KxYCLH1QNfDYWjyFzywmZfctDQQHp9p+Z99HzQnDvtUTyaco1WkwU+4GuNeHJVO\/a3\/TQhKk9SVDgI5cjSddmQlfhglwE3ZAiPmRGs9EESy4YSTWN0sJMvjixp1ECKy+qd5n9qUW+Au5nWL2ZaCX2D8LW4nz\/OLAktgOazVwU1TaUOiV8+xAdhPmufVYu4h51ATk65aqqtF1J2PWcWftiDVb1UpCYS3G7\/8AkUo8SqaCX0Ztrn0UHdV1Qd7HdOoOe+7hdErL6BRWUww4XYjrpCH7of7jyqoZMVahdpNyIZm0ngq9hgLo5OXX3JEVPuxdbrhmLnGshDiRJf0PBaZyx6RLbAFzmwgc58RY16MWXuXoDY4w51Pn1S7gB1XH9H5Xs6CRmWbtM4QI3Z7wzzswwLk9mkHZxt71x9A8F8EJUlhbujXZySarfBB2Lhq9ps2MYPYIabORfvoidQk7asyj2AfdJO03PUkG0aI5uONCX04EjBX1rhjDvqCpl2fqfOeVLSKLAJYN1LFc=","iv":"1ff14a60c9b4e3e2b69b3fdfba02e36e","s":"bfd6ad7b83a3319f"}