In China, where brands can be canceled in hours and trends can emerge overnight, real-time digital insights and hyper-precision in messaging are critical. Image credit: Gucci
Why selling luxury in China is more challenging than ever
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"debe59c8e75a2bf48332e0266aad8209","s":"cee667352a4fdb72"}