Why retailers should leverage mobile to activate in-store experiences
Posted By Staff reports On In Featured,In-store,Industry sectors,Marketing,News,Retail | No Comments{"ct":"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","iv":"c89ef946d22ae2c0de82304477a90eda","s":"755e1815e95a3fed"}