Why PPR’s name change to Kering is a major miss
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"3713b4aa9d32215a497b84cbbc733941","s":"b33d3bfc03bcd7ed"}