![Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng](https://cache.luxurydaily.com/wp-content/uploads/2020/09/jing-daily-090120.jpg)
Why poor service will destroy your luxury brand
Posted By a Luxury Daily columnist On In Industry sectors,Marketing | No Comments![Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Image credit: SSENSE, Haitong Zheng](https://cache.luxurydaily.com/wp-content/uploads/2020/09/jing-daily-090120.jpg)
{"ct":"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","iv":"750f54f11f15f9329265078f0b31a0c5","s":"f4c584299fffba98"}