Why media buying does not need to be hard in this market
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0c3677b94e5e8c0fc2af84d6d5eec84e","s":"ce304c0415ce7b39"}