Why media buying does not need to be hard in this market
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"aaa5beb61020dfd344438f66e9a0ccf7","s":"66b8b3214a59cb3a"}