Andrew Fischer is cofounder/CEO of Choozle
Why media buying does not need to be hard in this market
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5e01607b9947252d73c2bf8eb39c00a3","s":"1c033f9dd37e7f4d"}