Why marketing programs should begin with mobile
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4369e0982614af9c115f4b497ee0b57c","s":"3906f8c4e6bfa2d1"}