Cassie Lancellotti-Young is executive vice president of customer success at Sailthru
Why marketers struggle with personalization
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"721cc314b928556bc7f2c19b28240e01","s":"a6489991b3af5118"}