Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès
Why many Western luxury brands banking on China will fail
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"31d2fccbc423b860a07aff11bf5def76","s":"f5dfa6d9f1503597"}