![Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès](https://cache.luxurydaily.com/wp-content/uploads/2020/04/jing-daily-042820.jpg)
Why many Western luxury brands banking on China will fail
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No Comments![Luxury brands that struggled before the outbreak will continue to lose momentum in China if they do not transform their digital capabilities. Image credit: Hermès](https://cache.luxurydaily.com/wp-content/uploads/2020/04/jing-daily-042820.jpg)
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","iv":"faee77c17e81889713be59e7161a2c65","s":"085a283289ac6021"}