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Why luxury-mass collaborations are booming in China

KAWS x Uniqlo: Considering the global success of luxury-mass collaborations, it is safe to say that this is just the tip of the iceberg for China. Image courtesy of Uniqlo KAWS x Uniqlo: Considering the global success of luxury-mass collaborations, it is safe to say that this is just the tip of the iceberg for China. Image courtesy of Uniqlo

 

By Adina-Laura Achim