KAWS x Uniqlo: Considering the global success of luxury-mass collaborations, it is safe to say that this is just the tip of the iceberg for China. Image courtesy of Uniqlo
Why luxury-mass collaborations are booming in China
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Retail | No 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","iv":"a9e4fd39fe57edb5266f8f9693eb63f5","s":"7b778c1d28ec4481"}