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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"08b237e6a270b074a59a39d54d93648a","s":"816ba29726e75c8a"}