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Why luxury marketing does not need to be data-driven
Posted By
a Luxury Daily columnist
On
September 15, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Scents and sensibility: The new Twilly d'Hermès perfume. Image credit: Hermès Instagram
By
Ashok Som
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","iv":"f0e5b8e5b5e8d205aac461586c0f62b0","s":"eadaa0940e96f0bc"}