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Why luxury marketing can fuel carmakers’ electric dreams
Posted By
a Luxury Daily columnist
On
November 4, 2019 @ 2:15 am
In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion |
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Alan Dykes is head of digital marketing at Archant Dialogue
By
Alan Dykes
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