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Why luxury marketing can fuel carmakers’ electric dreams
Posted By
a Luxury Daily columnist
On
November 4, 2019 @ 2:15 am
In Automotive,Columns,Featured,Industry sectors,Marketing,Opinion |
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Alan Dykes is head of digital marketing at Archant Dialogue
By
Alan Dykes
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