Certificates of authenticity have changed, with apps and ecommerce platforms offering expert online authentication to help fight advanced counterfeiting. Image credit: Gucci
Why luxury certificates will soon be standard in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Legal and privacy,Software and technology | No 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