Why luxury brands should rely less on aspirational consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 3 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","iv":"bd4a4cbde1b0fcec793a3af9af27d88b","s":"df0a834f91f6fb5a"}