Why luxury brands should rely less on aspirational consumers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 3 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YwKNF8SjHHUUQcc2YP2fcND2FLJx5OEt05HfuW7NGCGxFhNcdpzCqlQ12jJq1BmLmvM3sCO\/dDZaz0gO17fvvRc3BSPAY8\/AbeQKEvFIA61zNFr+timuDARhcone8OAb55Y3wMcZvwl9sonN9JBx0rya6gmN1ZdkPoqzr9BVbJDBSNEr66NQECmHC2w55J6+dxCnpt\/\/i3q25cKYbKOyo4gWXFBmbarQaJw4tuDRHB6XFBrYiBxBifhxwR7AHDq1RjIaIBDoGKOKSxroIdCbWlcDkwuDfYujBSrNm0z1pGUg6Bh0Ee35kbf6bBlB49fhzQgCNjYDjr1MngqUdyMq1pvDPLOQPJ+hREEZLaePdJGXXI6HHkKkgdmYiB8FNBibukeN5XZem6Jv7Hp3FCfI8u9UAw2cfbk\/x+6Duo52H3BU+L1Kh9iG\/7A4mvWILCp1A3Pi\/t\/shDGgnRWJrKz95jU8noVHkaZL5fczEtGpgqwkAjT5zWcJ2pO+dmqJ8FtQr\/R4xdQ5DqWe6p0UQjzfpCF5fpgWQ6gZKhr4h3Tw9SLV2QM2klGu0ocdx0eVJs0lzWfKuoW5QDUoktUyyrhuiR50oj2ul7D3w+atFVqaD2e8dELRUSNdOOV\/7Zg4BcxVgrt0RbLL7cJikQu8I71dOVrrT8g0MhFzmoBkQlSR38zlcCffgoKDRJktqNnx80BhQO3BOojvx5l6htV0eVVpWM3mPXhpbunSXPzx\/daxADmLBqnImuZTGvROnw1Xu8Pa7EuzMrQn0bHpaFnmnlBeRiKA2d5YgBiqKL8DbdN4rMwudVK2LNGlChlsancpLr5asjz+l1MIpI\/ot3YtcLf5dgqE1dsGy7WcYbIac0tX4cYNrLBE4xhtuAKW2H+9hpo88BubgjyD0bDvf9XlUr\/8yNC3GnDSwGFW3r906mKUh53J7gQSj7G4QjZzRaM0P2jZ6E9mCUP61Unl+xMMqmL9snaFiryviB1cxcyNgQBbZylFAQR40Gl1DdzeNyEcHE3sq4QUUpEuzePwj0uacF+wuDnT2jQzZg4dW6RB7unCWHOgUv905tChKwXqgMUuh+GtjvjIV5WBwkGAJ9qyJBr3oKmJaUJRVMYr36318XEaISFkr\/+nJx+M4WjSFvXaGf146sd0GYsbDAWYn6p56qwZ8raYHtXeC96eRE2OcPjFBPVoM+YWF5Yoj+UiaT+CmxLugiZz9R\/pIcvvHP7cHT0aj22V\/W7XmGZmQ7LWD+\/Cto5DLAm17ZvB8ARJs9ndMwLzAEkkNoHhyejns9wwTMgh0elAy0C\/lAnGkiTyiPxVqgc\/w06bEPIflelhv7WwyMQ\/0xOujcnnAmGl0BjT4NV5IGJyo+WzNIUKnbAQANT+wFw5lgwnBK78h5ZyNbj5IwG\/DGgqCxZe01BLi8Ng\/F22HkX75WF\/H1R14CjyMJhGw5xBCt+tCiMPsXp+P\/vCV0VuLEPOd6DJw6xCG2BK+uSswdlk06ERh4EcG8vO9rv+iGjgSq24VkGaHCkLfF2V6G5EhuZAKJpedfzXeoy2lBjrVfRggq8741e+WG1899gzmRGwgFIqqJO2hEAE5BlqSeQTG8V6GZYiZjGIO0C9g1RGjBSW2eZeBZmRKFHZ3aCPxfHMXeFDz18rZkE9XJOslsnJdjtpI3DQeIioAaN9RdMvg89N0C0QPUxgNZ40yHIj5PEKYjdmmQKX4igBm097gMCbdsIgoYEbfU\/LRZVkSePXKkTsUIbJh+ZGnwcflCXhGwJaPNcJj9Z2jyRgsBBR3L3g9GytALo0g07ZLlhFAku2AsarY5hj3F1tN9whuUxBBaZUY\/hpkyJ8SZMcy63VPf94lYBOo2jEV7sxK\/DkxCC08Dm\/VHhRYWOvJbUKgOJXYXu5bq7SejvCF5XcLwd4cBKaPEV5OUzs11QHBaUeXX52D8UhQXOhOfVv3KThpZKs5SBJUujuiZO9T2EYYE9uidSwNptSNL7OilwXgj0GakSo7qEb79tNspnOAP4WkwRDqppYxxeKn+kDxyPlnbjMabfNY24TjWoFMDMpEAtH1wEpKmww8Gf4ztZd1ANvh4IRhrkBG7erQWF6rarIPyIwoBxX8fsiwn8LpaNisCUpHZQ31bYThwLTTxAzVTywQF7WAuEzWrhF0x9lO9Xx8tkrbkugQ1qXAxY7\/Tw+L6oI51F47Z2UD47Lb69klsqZl\/HOR3V3Il99yGtU83aajcPc69sJHemYCdwLdF5oly92lI62DsHbT+RWijtQcK1bcCJIl26rsZSZzYauHxOHtpAYZZoO\/BGojnlTQf\/v\/0epqrCRe5YLVPlEVTw1iGXLVMRaHgIevJZeBl4yZhtcFmQ+0ovzklkghvgzAvaj0a4bkC\/aNebOrrL4QHUahWaSpfPABhv6JOnWq9CobAwb3xpHjXpNV5jBL2qzgA5PBBeyF5SgvbmDlRdXHpEWgSGuXV7bkTvqFQt6JySGBazRMKYPqQ0mMN11dtpu49qyIac\/xTACOi0l6k7HGHrp7vyH3YhaambAhSBKSJgnpNxLhqefKCQAELusB1v323pna9nS8UL9G0wM9ZinVNuxl\/aTV+omyFksR0ZyD1lO+4p2oviNKWnwO3cto7htSLtCjBvBwNFUt6H9VhAhAIlgtri+bCdDuXxfOc+QwdDVCZPl4hdBOMEgTur78hXOcnQHOCSRT7mww9hIOQXYArFbUtwEwBI+r+UrUyjtpWjW5zEeU+FcNw10TKXa14TyWRU9lxZU0ig3SJzCQjy1g9JM4eeY5NBGZfQapRYrPvYC\/lx9Inao2KOv8RKhyJf8sfX1nb9ar+0g4TsvLdEGGkvHEHcYkcElD8fUIwGtj4Kw+Wc+3SYUxh0oV3T7827dWwUyYcmj5Fs\/SKcwFX0yPdhYYqg0bCkJiqajDHfDlzdLeZ83JLqaOc8haysKq4lnBvDv40UQtSLhgqSCk7xNLjN+cByI0Tn+dgGtlh1XQc+OcXa6glUoLw6vwYjl+8htkKpQhtCRzSClkzXGHq7KZSO0+sRKC2UP2SI9gzdse21pRUQ2KQfEJBkmon66LLiBtnnQtFwnrzyOZifhmjHQL93nGZEDW0AuKeEb7H0uaJEVn9rzOd9qSrl4pv6cZ+RipBWz2JV+lFG11a20+Zpwwbx5FEsKad5\/zAn7+T682vgnrEpR6w9l\/gYc6YJcsoqfzD84D8unlfT5ui5P15WHsqrekj1ViClRA\/DGe13Xig3Y\/NPuCp1A4bJIl6CWT3zYLbrPyCA7fSQuLT4J+hRZ2wcX47VZZ3pvWVNIvnT6UIh7FADZW+mOd5YqiXmXO3yDLBXN\/VDqk\/0UhGRf\/dz3ALWwtyApIbUJkfQSrfjrlkBhHbiIWgY1CXK3QQ8CrcP6bUx0RdVM2sdr1\/n0y3kLkL5fqe51jSICRnIyvUGQJCAijGgamfFF0XX1gDr08hAlCQtgJgtn9Y4U4zWLd9plfv5+upghUx20G7u9QLZR2YAOfYsu6sj8Tk+\/dBcjnr8dvxSY\/0Qtd1RjLbC8ejyScKW9DHl5BaxpgUg7+0QJWG4+b1\/eZ4pS2onw5QR56kBC8bWasaJZXu5zgMFTFC\/oaRv+CfYT17pQww6Iu5K6z2rb2B1bhHuZgpHdmsK8lnJqa2xDQQi\/Bbk3LOWKL76r3J2YNZi34CioRo6UMJZ6eFrAaTbK5A8QgWDeouJigSGUitl+W8S9HesMBTXUieuaTaS6nBgN8xe5RtKVMQ6QwC5pZ8dfRk=","iv":"87bad67e07728916e5edf8d84990885b","s":"e9c6e3a0c4c6f974"}