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Why luxury brands need to wake up to China’s sleep economy

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Rising awareness of the importance of rest is motivating consumers to make changes. The market potential here is too big for luxury brands to sleep on. Image credit: Savoir Beds Rising awareness of the importance of rest is motivating consumers to make changes. The market potential here is too big for luxury brands to sleep on. Image credit: Savoir Beds

 

By Glyn Atwal