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Why luxury brands need to think like media platforms
Posted By
a Luxury Daily columnist
On
April 30, 2021 @ 3:45 am
In Featured,Industry sectors,Marketing,Media/publishing |
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The involvement of director Gus Van Sant burnished the film credentials of GucciFest. Image courtesy of Gucci
By
Avery Booker
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","iv":"20608e510b4c1eb3eeda8112010c708c","s":"3b2272bbae31a876"}