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Why luxury brands need to think like media platforms
Posted By
a Luxury Daily columnist
On
April 30, 2021 @ 3:45 am
In Featured,Industry sectors,Marketing,Media/Publishing |
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The involvement of director Gus Van Sant burnished the film credentials of GucciFest. Image courtesy of Gucci
By
Avery Booker
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mHUg7rTsT05CxYV9MWDq5jFNnhfk20ON82dvs94baMH0HHBORkQtyusOeO\/gi1CWjS0BZcF8Br\/eS\/hFQ+lm2RTob6OOdRAxgEER5b+8IRUqdL9GZI3kflaslwy9qHeBAg88pvNH7gjIhpsLd87wZATNeS\/lwUcT9Y3o9KT9Gq1v\/9uIwMHot6Ps+1X4DoeSDP2QWvMB7UbXU+2D\/Z2RazVJ1kyKVUeh1DQ5uaEPLNomnpgf2PXqV+XFQ6gWPnnZlWXkf6VrjTAmCnM+moFgSLw0TIE0lcBTA5KYh6r4wbziQrKvStqTz2ITRU2ERVZxb7i2yIVIghls1bCbMg3dMBOq51qGRPH5yKlhXvb53qqyH6anTVEes\/RND\/ssmcymqztamyRpZe4a59V1joA+i8eUl0sWUeN65fb0WyrY065TjmYQEleSgfxihCDdj9qDBkBJ0JTL3G0JTKse8cw7XkYJ3Cx8MAf5rvHQ\/FgFDZaGbCJCeJ9LG+tDWBvQZSVYfIjZ\/\/DKfZ2wNjVHJ+snrL0L5GvlGhrnEKDBHU08pRvz5rRFFajiMi2PTTgaeOo\/zWJqPtVqDJmCkw2hkCnAHcMNY0ac5bZQO90zuDV1cFCC\/XEYJX7sMyzfLHQK9RaJquQ\/daA1aW8yAcO6Q\/U0deydyifFIBLdcznavhlae66eZAMBMaOm6KCGld0YGbbBIdCE564zJRJgdpaOGoEoXWA8bMDhutg1ktP2nXgcvTkculEbdxpNPzdoeq9qE1QKupXbq4SF6UtIvfASEdqPbHQ7YwSoYFchU81PzSRpt7Mqs0gkVEHjghwVfJ3+DFbfeqfmCbLHRWW2bSn6z1c0Yvm5yOPgIUZj0+EielAdMVbo5uou2jswYxMaAdTpoakFVXaollkpVUxYBmY84iiwsiWn6ee5qTRop+uYmAWBeHk2ZqQiNiJvMyK0SSXU7Btp+xlR6EmyzTltrNlTDozPiCELgo1VM1+zRxBDQXgbaYxQwfsjwSP4vgQgdjwcfP8zv+W7bduMInj8Vv8+YjHyLUGo0nzmwtfKUr+Zx7B0qMS0E5zgiYn5Zenk8iAhrq9Xre9B1v6+\/0FLoXGqZM+LWVT2X6LmT\/DJdF52ZgJBLBzQ0FFIOyOWBOuYPxNZN59CkAJqN3YFb4oerbGN633X0G2cloxI\/Vm9Z2rtVMNWn1Re7ryaj5AJeZm840Fw\/9NwTYmNcP\/9r8LFr098XHrU8Grs8Xei7VfhXE3NHHjJrv4Zd6YZZbhz5q37vR0vYDhoE8+7BLYqx4CkjMDeBjglndBoFUR2xy1ePDcu5blOxkA8VNsCKO2L5cIOXpHLk\/SAlGs\/7ZLr5rMkSyT\/KHFxmNXMO8c6wKMTz7OSnJgfN+psmOx8tVbeXgYmcD89ru2K4I5DCzju9iMBCPsZor2eBKsuR7dC9aKGTbM1kl7u3XUrSxHbx9XLgPXyDidy1sG1BqXlfeZLltwlYn0\/x86SuQ8NYwd2RiBrBDXmISbv6q1WRaC+Ea2Du+u4ro9Sd2lgWdsPjlSRQEhauq1id6LMx\/0cUP\/+3awGlF6ZTMNc\/Blm5zkfOX8B25\/NffXrR4ZrP2tLxfj1rGhOqxXLycoX3fX+Pe21H44HO7zPf6wwkOd8TP5jlUgL8OVPgPiJIC3Nq52E7g8H5nQk1\/ghrGsvweDDBPx4fTFSJ7WEplJvPjThhCN8C\/DO6A5zKQ4qWwT1WusESi4HhFIOoKyBgM5BBV2UMmvCpZQUYdjqe835wARogZ3jqflrVmfSEwmDUdlZAQTKcWeMxr1SMCFpE\/ValVCelvG3aJazRsTA+CLz6guhyJ7zooEJtZFTssvNwSodWnZYRPgXWGa2piUnGmwpjn+dtn\/l\/N9fXd+3Wo1BdZKS0wqFCcSWQ1T+TZpyE3\/o79VfBaOUTxcB2NQDxUsL0LMaGMQ7VQA+mvx038L3pLhZoqWYyAdeLyFJhhNb3yg36TakTgsoe1\/RwavT4VAFCjwiGrGUEBze4ar9WKcfobj2rs\/z9Z4F5hZOCO4epp\/ZKluvqIceghCIibCbYOG+agS+ceS9ruQweoinQZ\/y2HIFKCUzmTv0fvS9WxKYDHOPsU7SXSeRwcn8ScFZW7fJyDpq7DNIjrUpx5jvt+cPA8W06LlY8sguDnVQ2FI0tBBiV\/3nYEv0kwuh7tnUW6U8Wsyublkte4OLcaayh7idTNZTe3IJ\/XYkNAUlhT\/KrswSJaKbfzibgv8h5+JFUN5jEoZ6bCoPhyTBubSAeFH78o+WjbTn+45FXR9rU1dehQ6SvmT6chX62uugXfm7KqCHjTDprLL\/9XnoinhH4FzS\/PW8Hs\/cckYWoqZdoHS8Ncff5nfEyk+D4HcM3DFzkGz\/f27o3mfb5IwaHOAHzVsQk4HzvNUhREeC2p55GWsKwX8gJBPdZqTS4q0TcSD\/+7DkeoFWnTximbN6eFkCAYeXiXDFLLegeg34lMMxwPf1RkUcVNGv0f+a6yjR2mulj00IARufCjNHbPgo445tAUMnunIxdvb1xv3GOi21d1pJnp47pWZdiG2wS8XNCpZhyjOSKGN\/NDStEEJQ0rLtf5uLmhoiD6InSWgOUv691qYZdgEv8pKOud1iNKjMj\/hSks6ReZF2I8SFkqKSyWaZBIW7Iw4sF9ffRLOXAMGmb0EqB0+GEhD\/Sm90yo8I3O1itXw9HolUYl9qhfk4q5cp0Q0aYH1iSE3ZkN2WESEj+j26XUsNi\/yE6ObB8QuSPKUhgOQrPcZS7+25QpBIQwrcfTz3BO9kVeaDb8mzJSs2LVF5O+2PVfYMHszxGf9uQn23HB21UcrwL8kn04D1PsnWqhBwPd3Xc+AR4Ng6dJsPbBsPWoEmncW6Ve07ipz4oW6D3w+0QZqcYf9AhWU1f7INASEfYdqdELBw+MNQ0jwtzzj6j65vW9eO5ih+YOZKnmYmul+6tkJKGWyrdy6Wp93Ks52RQt7xfQqR57U1ikGy43u9gMo6L6\/0SFmeBSqdsAxLKtg3H++5b6LLm3zx2yYNlon9jaqC3idEpekAfbotUin2xQ1Sq9i2YEQlmZliGUxAv6UPiRYA066aRmSejXD24uhQ\/qm2PjKlNUsYXvnhpEAHFgnWeY\/fy4TSvvve2CCGXJ5NHKBxw\/lE1+PiIECbkqlJH\/XOdKddtvZphsjfv1HoiNt9ZGw9Qivp8dnQCJ67NLoTlhLxiSXGIgbqfVDruhCDBs2MkLcqFfSDW\/l0hBgeldjRslMzfxf7Ivc4NDvJoTf8KP9qy7t+SgpVfHrkIexGAV3e6z4I8jRCTohjM9inW12vkVboRJoHxWcinNd6wstugqjz783Wi5JkEjsCzqrg3WwSeAn3ha3vkz50J5uTJ828UyJ3D6j8cvtEx+md\/PHE42FlNOCV1K3\/mHsMNgGIb347SFFNNiRAUlbJtTkMr\/S52zCRbR\/vxHZSUHcOAetl0GT+YFsGycaU4cnpaUCy1VXauFBTEA1zBOagmFEGJvOpx4Yc19br99ZM2t\/V+kXeeXaVwIjE25k+3eoT6vbqc7FEGkRf5jJYhqkmq0YgBIW8U4\/OYRgBfqm+Tq9Ut9ht\/\/1\/4sdWJSkieY619Lku1KOMAd7LyGGNeUoD27k5s\/JLkBMAtoZc0VAIx+leGimHHERkQqoJ3MTzTkDwLvSTD3l4XaS3LwBjwqZx4DtgJC5DVYAobSgIlECU7doHCFcDDv0zF3XiZJf0d5HzCTZWugJWygvMq2oY8HQyXyNdB+EQhR2+hx23D5U6ddEOW443bV+dm\/kjqMsju6Y+Ooqew\/B5KewqSEE9zh5EQprTJM3bI\/jzmr7JJa5yIDIWGzLSI92hhAaODVCATT84HouxT71sxYJMqUNC6DdibhCcDXHZ2z5ihP+cKrQ3Z1WBzRERK4bnc7YQu1x3a02uvHdC0tjdOYJOhc2+yPcdtwNiuODzHjm2fovFlT2mXprfxGlcjn2NeZtsV5npmBhXVz6mhAKMnmIYzQPduhHe01rkH4MupqStkxaz1ktvAlTxc2SsQcp8o0VJoiGA87b2H+LuG3FfKNlSdejJbpBl3M8HcNXCK6emIf1EdBmoxwOCqYfo2CF3gh0FuA1sUMgnxOuiY3PFmhHPnCnmM\/4E+FheOBg9HeN+kJyNvXUQWbTEfT+mFKHOqofWuyGcyLMnTE6lbUQzGa7EJDA4Fll9GVWqp\/+QqvEdnq9ncy\/orYfWOqr7W+ZNDJuhXWhAMDVhJaOt9ju\/2RNcS5NU67P59Mf6pY3iqDJdSam7TsA7LvNWn0\/7gZ\/Sfq4sAxsntGsi8xJ6NhWt\/OD8ysyTB6cZ2F1Uw6LI4VsMXhz2K+mFLEyasBrOHDLbisvxPZjNmvSYYOf76SV4cnZfmDoN8nL3Z+a91dzXqNjJsWTu\/iZUlqRU1v9S2ivlwVlSbYWmvxQYrWooyhCDu05nLUKqjFVdRg4qY9E+BCDavmiArKOcuNCsUWkpzoqV1HvG\/AcSkzfZK\/4s5k27EUaytwPKea\/TN+jBNTZtcwcNu2fvbkUyMELR1omgCqsvyTp6H+UVJMz3ZAZaJ7sRUB\/G3hX6tt7wUZPcDxFcXP36QR2IifiFX2hUVQsCE2que4VHnXnSvG2h+Av7Tzd2sDgBpeh5dW7q8kzLuhb5tRwtr744\/PKrJO895E4G3q3ikra5iM6bRqEkkRpNHVajR5DCas92mQtQc8nWeEL8YhS1yMjgsyzSfWx8iNlOAmDdjhFvmdHkAcdLUszRVsIdQ1PWrdEx4bZtL4dY=","iv":"79e140b05c45e5baf8082ec3a4ad30ab","s":"49fad8b7a3c5f142"}