Katharine Biggs is marketing manager at parcelLab
Why luxury brands need to get personal with today’s digital natives
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"96e9d8f7341e09c3dac8d521b7b5721c","s":"c28a27f228a93251"}