Katharine Biggs is marketing manager at parcelLab
Why luxury brands need to get personal with today’s digital natives
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Internet,Marketing,News,Opinion,Research,Retail | No 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","iv":"cdb085d7f18443ab870e2bf5f2524525","s":"751b92f30dacc7d2"}