How can luxury brands like Audi create a more genuine connection with consumers in 2023? Image credit: Shutterstock
Why luxury brands must think differently in 2023
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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bneJip5VHNbTDtwXnsKFm3bkRF1q+75vVBrOBREk66QgbnCz9mZmoTfsEoCFjKzL3PnwrtW9p5dF+\/qKms+7T5InekKZ6XX5Rm17rydW0ywSRs1+8oavwOz6gCiYTBPSdRFPwPQH4BWYbDgNGZELWC3Nz9hKNJRJl0mDx0hhsoq+4kza7xSqEixELRdtFE52DyFSDc6vo1M3fdEnyd0\/45lrqEDVBTgHilnjh\/YeGVFnAyqSli96jUk1hf2G9AeG2l\/T8lujnSUiLUAtqtwO5hyq27H1s\/97jFy83FaKU0jl+zwwLeprXNdw\/MisOB6etapSdNQt\/9n6vl2Msg6mQkVp9bwg7CbbUO7\/QpaH1lNI96fjShM1yZB2Yr+JcG8jVIPovfs+mxhlc2xiohYr0Qn0VniL3Wi0Uu7fUGIrmysveappQVJTNnLjzQoiWXZ8AKYCkNzf9+gVDpufBQBGNFnzimAGgVSFZ6RCKUNeqQkTuviaUFDQKKMm08HaHrIc9vNuop\/Sao3wlKcUBDS2Ngqx\/1v8Xgwzzhd\/nH4Cm7+ZkvhAOhN2XFRHTJ06Z\/l4Bx\/82+xI0y0WSXFbe9X6LUr8EbndyXXFIrS8ulLYh5swZAHK3RlHxC4FJAomc7xXfKlZLyQ80zQfrBDj+zkuL0PHEV6QNE48mGG6v8I9aICosGSRxVcfLc\/3Gi5WGWe1Ah9XthAGK6wnadhhYFFFVQyhqa0vvGTfgPb0GMP8tMSEc6fqvtwGUN8lrGlySi3vVp3TbtlZL6NesGr+Jccq+dMP3uvQhWt8DOgMr1k5zBwoJcMLte13ZLSf1lemoW63pyvnqtu6NNGwiXhUvLuKj9T2aF11iPgQqjn9vPk3BqpT+mBJusKNImACH2I6Ul5mws6ilqJCkcB7+NQJJqvqw2AE3mnkkdH1\/FMpJIKI2wCcksD1m0NVoERgkpAGkwV4hzF+b3m\/HVT4Ymnh6czImofbWhthogfCnnFEmNo2CpXlEGwi\/nf6uCCACc3RvXzcp0Pni1BBbbEWjPiauglILvE3GTcltQQwYkac7XHvZt8gpmVl2vzpYb8nVjc4Z9aUGHQxBByYNCBNt5dXMlMjQAEVmMVrUS9+sZA2Stpy8d6xE+2Bi7ia7NT8es+sfCcpW+XPeKztiEmbzsqWL7EOo\/vOe9pXTNxBuHK94Vb2MELpUAAFGVkhZmWiZC2CJN\/kcHWvwQ3bxs8lKtvTMymTqkHH77YGULEx9CRKZxkpgVHSpbKWdVYibgF4X8F+7zJ8Bp8IvqHs0yn3iIpDPZLj1jSybkSNadSSaLMoq5SuoLszF1BE1vqXDV22HuebLTlAYyLIq\/zjQ1+9VFxhL9r8TheR6rV5VevOAsQmT6jw5RyMoY8pBHT6YLtszCaY5QqP1X2zq6O7CRXgJjzLjbrmcbFDECHRf9aEe3CIOGWRCSJD9p4fbXWeYTPxWoo9b43423QPIxSgRZqa2F8gOX0d6RKtvOnL5483JdfjvSk0qQ4gb1waDNk9jECmujJsSl0MJ+VWtubhDCRgW0\/FYW8sSNGDZQDCFKh4d6DUojD2GgCvHlFS\/KCAfoZmQW+zNFijlsjRS1WVjWWdgR5WXf0mwYpzWtvVa9hhYvQNY+PwoC2IICH1Nuaax9PAKdvmu64dzReW1VZFRm9yXXC2r+JQdMNUm8iE5Q73Hb9LiFNBIyAzhjS83l8Ha3HFFOGr\/0y\/jWTlCM5yMHPVrZ0l\/EzKlywetrPe4tZNBsP2Dgl9fAHryLG7bxq5DFem1WyrG3AnoP716oFFMzpZpyOSoHeTJq9n8ECjFKzPmAZawqx73N+9SEGGptT8UZJ+J15lDe5sTwxW32rXrxr4fGN\/1AArUXnkDHrIBaVapk5RZzEc0AEP2At0nqEjhOvMaDXwerLMgLs9dxJrNmPsYJZUYf4L1ixPCT4bwtozaR2fc244mB8CGGShxz9EEVpiPndgBeYKF0YdKsCCkFc7cfd7a5zE9wVl6LmumtFnMsXxBQI+vbDBNlm8lJtVBC6WgfJBwOLhnHxq76DnzSZHvJGaojhxLVHNuCjm\/rRACWotDuNn300dCl4ZyCF1prZbbzTgnLFiD4nOFnmohd9ip7\/h7GuHuI0JYN4GSvsFcu+JUpVIwBPbo2NaCBa+f+NzlolAo7OMIB7WkQ0yWVpt\/WpDYCQy9nNSWo74QhluD1Gmb6gliaeVbUr43hHxlH1ndBg7eQJ5bCHKcn2Dnhty0uyjV+pBrLwmdj+KJx9F2ySy2jPRLUraGsxSStoUvtmAiV1fCodd2\/Zng6g54CB1KtuV1wAvvVezFBfRoPKKUm3CB7utE5ATAhhxIwDQeN4dp2UgOZUCvZByACFk1O9KcdILkc5xVWUSWEmL1BBwxUdXyHKdGzcriTBDBCtxCGJkQ2GYrr8i2cfnXAwxR3sC3wS+LAgHIB\/YI7p3jPD4TxNH7Fbsyyw65vmLtnqM3ouVUX4fsxaP9hWUJn9SkpLWywHm+RtIW2nXRHqjkGrNFnQQWAqyxCe7PoH3vYSu3k6WgifH5GMHWrkAWHzOWQGY+jZmApIvZc9Gh+9TebhM+UK4IMwNIQxmF2trLQpoqNkO7a8zUnSnTJvm0XbD4A8xVGsAMB4szfEjeLbfb5O3+SD1YzM7dL0vYzxRqZnLppR1gUUghaZwrCDfGVP4F\/Q6+Wuj3uw85\/4DuMLKyguuCAxKe9dbHrjkqkAcS05aiZCjmvQX1\/7BmyvMsTLqFyOe0JoCFaj82Dyss1Nyn4LswLX9zhtOxQGrkrcCC4qmWPVROiFuvcqfC1j1xHqiiz4nJgs4Ok6oCXhorxu91S8VR2sr+GsMZIL+lQa8L5XPaWdxfNKXImT9qp42m5LzsUG9kKdsSxgZASC17yjqOexCBIoWtm+eQNX\/JF9wvhyVzkkNxvzLnm4gE3lNzaZ8MMlqZrOVPGlLlvBXPMcG4kzr3KBizl\/mA+fUj5p8StpXDLkuqzfXivGjab6KOA9z\/21foJ8uMP6E4gMCOfOPV0J\/jgbvAAfmXCrUP2LKnRl2tcqTg6gTUCGKC9RabbEMwuYiNwJXU6KhPNHtbBp7TQR\/sHvui7m59DjgoQlDoqzABS\/RG6uElm\/1koGQqhrQXsJVqkjp5WpG71EIf1qyPNOE1y+hjlVdnEi17o7KuIJXmMUzDOZVXiZ0+CanpMoGA63JZNoZFLspAH7lP+WsFR+FaxqqE+ijZ7k4xAkohd30ilrJ\/DkK6HzIpV\/pbmssomXdvIWWRLHah1poyhfVsuOML4bwkTggHaxqG2JNIEoW+22G+IZuyhv96LyM0UhaUzBwnWSjHqr4FJtlKEJeg\/fLMMW7XqzMbFUEEnU3nQInUHzn+9NavIS6cj61h1DHTXbRtfEQOENfy+XQC+Jb6lfOkoVsN7Kb10C7ZRWRq+tMJKQliV67RINqc2DmpsKiZ\/vuM5lVrFvAwzNGyDGmmtLeN\/lS8CBB5P5Hbhs\/+xKaSn\/\/jiKltkntlCyOHOjAekMjgjsLeA0e2X9GWAfU7tmqeOROW65X0BSi0X+ubikrLIHYTJ1eom1S5txvhivo2ICql5Nyp3pnec6gUMtf\/qv6W0aVY44kWPo5+M8tVUSRIB4bQUES+xnrq0QBIQ2Ap6cF5\/nCn5VOaHZJkp0h8qugJhpnuxGSzA21vmfUkiwqHeWKnhTWtaawhXgw+okEu7DeyAvVi51GuCDU6ihf92K24c7Mj7kwGfGMd7uMLq\/Kt1lvOfTfjBhA7eu3RlKYbA4tENGXR8SQYFEJ2oqv4jAVgx0j5o1XvzZIPxixgbFZ\/Uto8LcanEv11ci1dZKTuP\/hr21larDIpFjjCyNLw5NKDJrBDSS\/yOrNv8TugUIToCZTT18LegHggJftXg+OFyfCJvxcoOBjf1HzNpxxuTBV\/3aWWqfVSQpn2Gs9FC\/LcVd6VKW04Kz+xsCnpkMCOkRh4thi3FtsXBqq\/6sjcAUSuDhDb4al\/ooEQAbNKg7pxSGz2tAiTfC22Mv4JY5z4Z4Kwtc7IQUqjNu1RoV1H3ywrotkacHcuaamyCBMo8rHOTaUk\/meQDg9SUDEyn6L1kFP5W5PcVbWMkp0JW6A1NeDxFcQ\/aqQ4VV6uOLAzmb10C+Pat\/fR5aAKPwNef4+0ys6ijaPa\/\/6+DRARupcd3tueAIV6Ki7G2T4I5vXMY2DD+iYahp6VrG54UgXCQP\/KA0sNK+oNmGI9K0NQ56oeQwFtYHPdmcOD2vJW\/3X32Cu5xaK8F+PzeyinnxxQKLePi\/E5A\/92sN6386iqDdcGCLzxXxWa1iGrE3uNNnk7B3JPeQCAGYsXRK35oRNk\/SeCcQJsE\/x5R5stGNRxn1QeHdTMpL0\/9FfVEPr\/9BY5+Rg2YdZ1XDHWfx+jxp8oMjcThLj9Tuxc78UFjSSyP1zUwYH74iWFJlYad0yKcwUwym8y2j+9V7JsM6KGUnaiZXSyYAZgRAsYd9ILSyymJ29aPkJwdE59JITuS80F4YQil6OeQnobS\/sgfWCALMu6AWiilp9uHh38UjBr0kaa8kPTgtzs5r\/LSIm1lThF3rZFKxcJYpJmWVldcmBHKJ\/T+BDc5DWwpNkci2","iv":"b1c093307ab176ca02198018489612c9","s":"22ea64c97280e463"}