Online luxury sales are forecasted to reach $91 billion by 2025, and almost 20 percent of all those personal luxury sales will take place in the digital realm. Image credit: Shutterstock
Why luxury brands must embrace digital outlets ASAP
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No 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\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