Online luxury sales are forecasted to reach $91 billion by 2025, and almost 20 percent of all those personal luxury sales will take place in the digital realm. Image credit: Shutterstock
Why luxury brands must embrace digital outlets ASAP
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Internet,Mobile,News,Retail | No 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","iv":"779dfb7900ca2bba4e91eca5a2f67c9c","s":"89025d6293b0c9d2"}