![One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton](https://cache.luxurydaily.com/wp-content/uploads/2020/09/jing-daily-090820.jpg)
Why luxury brands must be innovative
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton](https://cache.luxurydaily.com/wp-content/uploads/2020/09/jing-daily-090820.jpg)
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","iv":"23b7dc3c24916b0068139a849042cfc9","s":"102ca9d11918e357"}