Rowan Kelshaw is managing director of The Luxury Network LA
Why luxury brands look to affinity marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"76344ac5e3fcd205ad4d703d92ff405b","s":"1ad93df7164e3563"}