Why luxury brands look to affinity marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"42ef0978700c978769ae1fe18c6de22c","s":"7ebecd29f79771bc"}