Rowan Kelshaw is managing director of The Luxury Network LA
Why luxury brands look to affinity marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0b3a13589791f08e85e11248be9cff74","s":"5eabcc5b08ee2853"}